Demand Generation Manager responsible for scaling Proxima's marketing pipeline using AI - powered intelligence. Overseeing performance marketing strategy and executing integrated campaigns in a hybrid role.
About the role
- Performance Marketing Manager focusing on Creative Engineering for a pioneering cat food brand. Collaborating closely with the Founder & CMO to create impactful advertising creatives in a hybrid work environment.
Responsibilities
- Creative Engineering & Testing – Develop, test, and optimize advertising creatives
- Research & Creative Insights – Analyze customer feedback and translate it into test ideas
- Ad Scripts & Briefings – Write scripts and create clear briefings
- Production & Shooting Support – Support shoots and productions
- Performance Analysis & Iteration – Analyze creative performance and develop new iterations
- Customer Journey & Funnels – Optimize the customer journey and build direct-response funnels
- AI & Modern Tools – Use AI tools for research, scripting, and iteration
Requirements
- Initial relevant experience in performance marketing, content creation, creative strategy, ecommerce, or agency environments (internships explicitly count)
- Performance mindset – deliver creatives that achieve measurable results: clicks, conversions, and revenue
- Storytelling & Copy Skills – structure ideas clearly, script them, and communicate them effectively
- Analytical understanding – work with performance data to develop better creatives
- Hands-on mentality – pragmatic and comfortable working in a fast-growing environment
- Language skills – fluent in German and English, both written and spoken
- Nice to have: on-camera experience, experience with UGC ads, creator marketing, or AI tools
Benefits
- A small, ambitious team with direct collaboration with the Founder & CMO
- A very steep learning curve in performance marketing & ecommerce
- A relaxed office in Hamburg's Speicherstadt
- Flexible hybrid working hours – remote or on-site
- Deep insights into shoots, productions & creator collaborations
- Generous discounts on our products – because your cat deserves the best
- Regular team events & community activities
- Additional perks: free drinks 🥤, HVV transport ticket 🚋, and a fruit basket 🍏
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