Performance Marketing Manager scaling PRISM+’s performance marketing across Meta and Google. Overseeing budgets and driving growth across product categories with innovative marketing strategies.
About the role
- Head of Paid Search for a leading digital marketing agency. Overseeing a team and managing paid search strategies.
Responsibilities
- Take full responsibility for managing the Paid Search team in their day-to-day responsibilities, including performance management and professional development plans for team members.
- Mentor and train the Paid Search team, ensuring the quality of work is of a high standard.
- Establish and document processes for the effective delivery of the Paid Search function.
- In collaboration with Senior Management, develop and manage an appropriate Key Performance Indicator (KPI) structure for the Paid Search team.
- Assist your team in troubleshooting client issues.
- Be the first level of escalation for client-related issues for the Company.
- Assist in the facilitation of recruitment, onboarding/offboarding and performance management lifecycle of your team members.
- Lead the growth of the Paid Search division through innovation and results.
- Distribute and manage client work appropriately across the Paid Search team.
- Collaborate with other Departments with regards to processes and policies that impact on or are impacted by the Paid Search function.
- Ensure communication between the Paid Search team and other departments of the business is succinct and proactive.
- Prepare reporting and feedback for Senior Management on the department's performance to aid in the business decision making process.
- Perform key responsibilities of a paid search specialist for a portfolio of clients and internal campaigns.
- Setup, manage and optimise campaigns on Google AdWords and YouTube.
- Analyse analytics to identify areas of opportunity and utilise conversion rate optimisation tactics (i.e. A/B, split-testing etc) to achieve maximum ROI.
- Communicate effectively with and educate Account Managers who build the day-to-day client relationship.
- Be invested in each client's business as though it were your own.
- Prepare performance analysis reports and make recommendations for corrective modifications with a view to ongoing optimisation.
- Keep your finger on the pulse of the Paid Search industry to identify opportunities within Paid Search for the benefit of both the Company and their clients.
Requirements
- 2+ year of experience in a leadership role.
- 5+ years of PPC experience.
- Advanced Excel experience.
- Excellent client escalation abilities.
- Demonstrated experience in building and managing AdWords campaigns.
- Google AdWords & Analytics certified.
- Excellent time management skills.
- Excellent communication skills.
- Company First mindset.
- Data-driven decision making.
Benefits
- **What we're offering:**
- Extensive training and full support - we take training very seriously and will provide you with the industry's very best training, giving you the knowledge and confidence needed for greatness.
- Generous salary - we want Australia's best talent and reward as such.
- Newly renovated headquarters in South Yarra (just off Chapel St.), close to cafes and public transport.
- Driven and vibrant team of the country's most switched on digital marketers and growth experts (who actually walk the walk).
- Amazing growth prospects and upward mobility, build an empire within our fine progressive company.
- **We move at a lightning pace! Only successful candidates will be contacted. If you haven't been invited via email to complete an interview kit within 5 business days after submitting your application, unfortunately you haven't been successful this time around!* *
Job title
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