Hybrid Field Marketing Manager, Growth

at Encord

• Job title: Field Marketing Manager, Growth
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Field Marketing Manager developing and executing marketing strategies for AI data platform Encord. Collaborating with sales teams, managing events, and optimizing branding efforts.

Responsibilities

• Develop and execute the Field Marketing strategy based on allocated budget and pipeline targets
• Execute a mix of roundtables, workshops, executive events, industry-targeted events, and third-party events to meet and exceed company targets
• Exceed registration and attendance targets for virtual and live field events
• Manage lead flow from field marketing programmes and events into marketing automation systems and to sales team stakeholders to maximise pipeline generation and conversion
• Ensure on-budget execution of programmes with timely and accurate reconciliation with Finance stakeholders
• Share best practices and optimise conversion rates across all programmes based on data and feedback

Requirements

• 2–4 years of experience in field marketing, event marketing, or demand generation at a B2B SaaS or technology company, with direct ownership of event execution end-to-end
• Proven track record of planning and delivering a diverse mix of event formats — including executive roundtables, hosted workshops, and third-party conference sponsorships — from initial brief through post-event follow-up
• Experience managing event budgets with full budget authority, including vendor negotiations, reconciliation, and reporting to Finance stakeholders
• Demonstrated ability to work cross-functionally with sales, BDRs, and marketing operations to ensure seamless lead flow, timely follow-up, and pipeline conversion from events
• Familiarity with marketing automation and CRM tools for lead capture, nurture, and attribution; HubSpot experience is a strong plus
• Data-driven mindset — comfortable setting registration and attendance targets, tracking performance, and iterating on programmes based on results
• Willingness to travel domestically and internationally for onsite event execution
• Bonus: Experience marketing developer tools, data infrastructure, or AI/ML products; familiarity with the enterprise AI buyer landscape

Benefits

• Competitive salary, commission, and meaningful equity in a high-growth start-up
• Clear, accelerated growth opportunities as the company scales rapidly
• Strong in-person culture: 3–5 days/week in our newly launched North Beach loft office
• Flexible PTO to fully recharge
• 18 paid vacation days in the U.S. plus federal holidays
• Annual learning & development budget
• Comprehensive health, dental, and vision coverage
• Frequent travel opportunities across the U.S., London, and Europe
• Bi-annual company offsites, twice-weekly team lunches, and monthly socials