Product Marketing Analyst at Neogrid focusing on product go - to - market strategies to influence retail technology. Collaborating across teams to execute market analysis and product positioning strategies.
About the role
- Product Marketing Manager leading go-to-market strategy for EmpowerRD’s SaaS platform that aids in claiming R&D tax credits. Collaborating with sales and product teams to communicate value propositions effectively.
Responsibilities
- Lead the end-to-end strategy for product launches and feature updates, ensuring they are positioned effectively to drive adoption and retention.
- Develop compelling narratives that translate complex R&D tax legislation and SaaS functionality into clear value propositions for different buyer personas.
- Build tight collaboration with Sales to create high-impact collateral, including pitch decks, case studies, and competitive intelligence that improve win rates.
- Deepen our understanding of businesses at differing stages (Seed, Venture, Growth) and across key target industries to tailor our product's story.
- Leverage existing channels to gather customer feedback and experiment with new ways to turn our 1200+ clients into vocal advocates.
- Partner closely with Product and Tech teams to influence the roadmap based on market requirements and ROI insights.
Requirements
- University undergraduate degree or equivalent.
- 4-6 years of experience in B2B SaaS marketing, with a specific focus on product marketing and GTM strategy.
- Proven ability to translate technical features into customer-centric benefits in partnership with Product and Sales teams.
- Experience targeting senior leaders and C-suite within tech and science-based industries.
- Demonstrated ability to manage the product launch lifecycle with executional rigor and a focus on iterative improvement.
- Expertise in data-backed storytelling, using market research and product usage metrics to build influence across GTM teams.
- Comfortable in fast-paced, high-growth environments where priorities evolve as we scale.
- A "proven winner" mindset with a desire to build the Product Marketing roadmap from the ground up.
- Hands-on experience with automation and CMS tools (e.g., HubSpot) to distribute product content and track engagement.
Benefits
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Product Marketing Manager at Alva, a Stockholm - based SaaS company focusing on science - driven hiring solutions. Responsible for product narrative consistency and sales enablement.
Director of Product Marketing overseeing product - led growth strategies and managing a high - performing team at Semrush. Focus on user acquisition, market insights, and collaboration across teams.
Director of Product Marketing for Data as a Service products at Semrush. Leading market strategy, pricing, and packaging to enhance product visibility and customer engagement.
Senior Product Marketing Manager at HPE OpsRamp driving go - to - market strategies and crafting compelling product messaging. Collaborating with cross - functional teams to ensure effective positioning and sales enablement.
Director of Product Marketing at Buildertrend elevating market narrative and leading product marketing team. Aligning various teams on positioning, messaging, and product launches to maximize ROI.
Junior Product Marketing Associate at Uline focused on enhancing marketing for shipping and packaging products. Collaborating with creative teams for product development and analysis.
Senior GTM Enablement Manager at Iru, driving sales enablement and strategic learning for revenue teams. Focused on equipping teams with necessary tools, training, and support in a high - growth environment.
Senior Product Marketing Manager at Optro executing go - to - market strategies across EMEA markets. Leading product positioning, messaging, and GTM execution for growing enterprise SaaS platform.
Product Marketing Intern at Southeast Asia's #1 integrated logistics provider Teleport. Assisting in content marketing, campaign support, and product marketing with a dynamic team.