Channel Sales Manager promoting market-leading solutions for ELO's retail and healthcare sectors in the Nordics. Managing SMB partnerships and customer interactions to drive growth.
Responsibilities
Manage day-to-day customer and SMB partner interactions, including quotes, pricing requests, and demo/sample units.
Ensure fast and smooth sales cycles by coordinating with internal teams (support, logistics, service, sales operations).
Support small and mid-sized projects by clarifying requirements, timelines, and commercial needs.
Conduct focused QBRs with distributors and resellers, reviewing pipeline and run-rate performance.
Provide partners with the necessary tools, pricing, materials, and demo units to drive SMB growth.
Promote company programs such as demo programs, marketing campaigns, training, and incentives.
Develop and execute a regional SMB growth plan, including revenue targets and partner development.
Recruit new SMB-focused resellers to strengthen market coverage.
Build strong, productive relationships with distributors and value-added resellers across the Nordics region.
Coordinate involvement of internal teams to support partner performance and expectations.
Assess and validate partner needs regularly to drive efficiency and revenue growth.
Prevent and resolve channel conflicts through transparent communication and adherence to channel rules.
Ensure effective distribution coverage aligned with regional goals.
Define and support product positioning and go-to-market strategy in the region.
Manage deal registrations, SPA requests/renewals, and quotation support for partners.
Requirements
Experience in Business, Sales or a related field; or equivalent experience.
Preferably a Bachelors degree within above fields.
Proven track record in consultative selling, ideally in the point-of- sales market.
Demonstrable knowledge of channel structures and partners across the region.
Experience in selling both Windows and Android based solutions.
Experience in the IT hardware, retail technology, or similar industry is a strong plus.
Excellent command of written and spoken Swedish and English.
Experience working with CRM tools (SalesForce.com is a plus).
Benefits
Domestic and international travel is required (30%)
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