Senior Brand Strategy Manager at Barclays responsible for shaping brand strategy for Barclays UK. Collaborating with teams to ensure a coherent brand strategy across customer segments.
About the role
- Global Senior Brand Manager for e.l.f. Cosmetics driving go-to-market strategies and executing impactful launches. Collaborating cross-functionally to deliver brand love and business growth.
Responsibilities
- Lead end-to-end global go-to-market planning for key product and campaign initiatives, from positioning and strategy through rollout and post-launch analysis.
- Partner cross-functionally with Innovation, Creative, Sales, Digital, Integrated Communications, International, Finance, and Legal teams to execute high-impact launches that drive brand and business growth.
- Translate product and brand strategies into breakthrough creative platforms and campaign narratives that resonate across diverse global audiences.
- Align global and regional teams around timelines, assets, and activation plans to ensure seamless execution and a unified brand presence worldwide.
- Leverage consumer insights, performance data, and cultural trends to inform strategy and unlock new opportunities for innovation and growth.
- Champion e.l.f.’s fearless, inclusive, and playful brand DNA across all touchpoints, from retailer programs to influencer campaigns to internal storytelling.
- Develop scalable launch frameworks and playbooks that accelerate speed-to-market and strengthen global launch capabilities.
- Manage marketing budgets and track performance metrics to optimize investment and maximize ROI.
- Lead compelling presentations and communications that align and mobilize internal teams and external partners around strategic initiatives.
- Influence stakeholders across functions and markets to drive alignment and deliver launches with excellence at global scale.
Requirements
- 6–8 years of experience in brand management, product marketing, or go-to-market leadership; experience in beauty, CPG, or lifestyle brands preferred.
- Demonstrated success leading multi-market or global product and campaign launches.
- Strong ability to balance strategic thinking with hands-on execution in fast-paced environments.
- Deep understanding of consumer behavior, digital ecosystems, and cultural trends shaping modern brands.
- Analytical mindset with the ability to translate data into actionable strategy and business decisions.
- Strong creative intuition and ability to collaborate effectively with creative and communications partners.
- Highly collaborative, resourceful, and comfortable operating in ambiguity and rapid growth environments.
- Builder’s mindset with a proactive approach to creating processes and solutions rather than waiting for direction.
- Excellent communication and presentation skills, with the ability to influence senior stakeholders.
Benefits
- medical, dental, and vision insurance
- retirement savings plan
- gender neutral parental leave
- unlimited paid time off
- annual company-based performance bonus
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