Marketing Project Specialist coordinating marketing initiatives for Cruise Planners. Collaborating across departments to execute marketing programs and managing various deliverables.
About the role
- Director of Product, Marketing, and Operations at a leading Out of Home media company in Brazil. Driving product marketing management and market strategies for business growth.
Responsibilities
- Product Marketing Management (PMM): Oversee the creation of the narrative, positioning, and communication of the value proposition to drive platform adoption.
- Market Education: Lead the production of educational content and case studies to engage entrepreneurs who do not yet invest in professional media.
- Freemium and Growth Strategy: Manage tools for lead acquisition and ongoing experimentation cycles (growth hacking) to optimize growth.
- Brand Management: Safeguard the credibility of the integrated brand (Globo + Eletromidia) across all customer touchpoints.
- Go-to-Market (GTM) Strategy: Develop and execute the launch and market rollout plan for the Brazilian market, defining channels, timelines, and penetration tactics for the convergent solution.
- Market Presence and Authority: Lead visibility strategies at major industry events to position the platform as an innovation leader.
- Training and Enablement: Design and manage technical and commercial training programs for agencies and clients, ensuring full use and mastery of the platform’s features.
- Promotion Channel Management: Orchestrate the communication mix across owned and external channels to ensure continuous and consistent promotion of product updates and benefits.
- Roadmap and ROI: Set goals and prioritize features focused on self-service and ease of use.
- Quality Engineering: Ensure platform scalability and technical performance through the engineering team.
- Delivery Efficiency: Ensure technical configuration, playlist scheduling, and delivery monitoring across TV, OOH, and Digital.
- Inventory Intelligence and Pricing: Manage yield to maximize inventory fill and set dynamic pricing based on demand.
- Product Feedback: Identify technical bottlenecks in operations that impair the customer experience and relay them to the product teams.
Requirements
- Proven experience in product marketing leadership (PMM) and AdTech/MarTech operations.
- SMB-centric mindset (focused on small business owners) and a strong digital product culture.
Benefits
- Work model: 3 to 4 days per week in-office
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
Pricing & Marketing Specialist responsible for integrating pricing strategies and marketing initiatives in automotive aftermarket. Collaborating across teams to ensure competitiveness and profitability.
Bilingual Marketing Assistant at 33 USA Inc. supporting PR, social media, and advertising efforts. Facilitating bilingual communication and collaboration between Los Angeles and Tokyo.
Sr Specialist in Regional Marketing at Mitsubishi Electric Trane HVAC, focusing on increasing sales of METUS customers. Responsible for marketing strategy development and execution with Regional Marketing Management.
In person marketing with prospective and current owners at Wyndham Destinations. Greet and incentivize guests to attend a sales presentation and make reservations.
Junior Marketing - und Kommunikationsassistenz bei KLARO, tätig in der Umwelttechnik. Verantwortlich für Marketingprojekte, Social Media Content und SEO - Optimierung.
Marketing Lead responsible for developing performance - driven campaigns and managing marketing activities at Dentheon. Collaborating closely with teams to optimize content and presence in the dental health sector.
Senior Marketing Associate driving marketing initiatives for smartphone portfolio. Focus on brand visibility, demand generation, and customer engagement.
Marketing Manager handling marketing strategy and performance across property portfolios at Bell Partners. Leading initiatives to enhance occupancy and optimize marketing spend.
Senior Vice President of Marketing Technology at Deephaven Mortgage driving adoption and optimization of marketing technologies for non - QM loan production in a B2B environment.