Marketing Assistant developing content across email, social media, and outreach. Supporting campaigns for a growing marketing agency with an emphasis on video and email marketing.
About the role
- Director of Product, Marketing, and Operations at a leading Out of Home media company in Brazil. Driving product marketing management and market strategies for business growth.
Responsibilities
- Product Marketing Management (PMM): Oversee the creation of the narrative, positioning, and communication of the value proposition to drive platform adoption.
- Market Education: Lead the production of educational content and case studies to engage entrepreneurs who do not yet invest in professional media.
- Freemium and Growth Strategy: Manage tools for lead acquisition and ongoing experimentation cycles (growth hacking) to optimize growth.
- Brand Management: Safeguard the credibility of the integrated brand (Globo + Eletromidia) across all customer touchpoints.
- Go-to-Market (GTM) Strategy: Develop and execute the launch and market rollout plan for the Brazilian market, defining channels, timelines, and penetration tactics for the convergent solution.
- Market Presence and Authority: Lead visibility strategies at major industry events to position the platform as an innovation leader.
- Training and Enablement: Design and manage technical and commercial training programs for agencies and clients, ensuring full use and mastery of the platform’s features.
- Promotion Channel Management: Orchestrate the communication mix across owned and external channels to ensure continuous and consistent promotion of product updates and benefits.
- Roadmap and ROI: Set goals and prioritize features focused on self-service and ease of use.
- Quality Engineering: Ensure platform scalability and technical performance through the engineering team.
- Delivery Efficiency: Ensure technical configuration, playlist scheduling, and delivery monitoring across TV, OOH, and Digital.
- Inventory Intelligence and Pricing: Manage yield to maximize inventory fill and set dynamic pricing based on demand.
- Product Feedback: Identify technical bottlenecks in operations that impair the customer experience and relay them to the product teams.
Requirements
- Proven experience in product marketing leadership (PMM) and AdTech/MarTech operations.
- SMB-centric mindset (focused on small business owners) and a strong digital product culture.
Benefits
- Work model: 3 to 4 days per week in-office
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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