SA
Smartbroker AGExisting Customer Marketing Manager
Design and manage automated CRM flows and campaigns as a key growth driver at Smartbroker. Collaborate across teams to enhance customer engagement and retention.
About the role
- Lead strategic services for our clients while contributing to the growth of Element Three's Strategy department
- Analyze client businesses to understand their strategic objectives and provide context to account teams on how marketing should drive business growth
- Develop comprehensive marketing plans that connect discrete projects into cohesive programs
- Partner with Account Managers to identify, shape, and sell growth opportunities across assigned accounts
- Build and maintain direct client relationships—communicate independently on progress, results, and recommendations
- Provide guidance and input across all agency services (creative, media, performance marketing, analytics) based on comprehensive marketing knowledge
- Lead client projects (Marketing Planning, Product Launches, Events & Trade Shows, Dealer Co-Marketing, ABM) as Marketing Strategist Project Lead, coordinating cross-functional teams
- Facilitate research and strategy sessions with clients to uncover insights and build actionable recommendations
- Maintain hands-on involvement with project deliverables, elevating quality and ensuring strategic alignment across all work
- Develop and package marketing strategy offerings into clearly scoped, revenue-generating services with defined pricing
- Create sales enablement materials and service descriptions for expanded strategy capabilities
- Support new business development with proposals, pitches, and proof-of-concept projects
- Stay current on marketing trends and best practices—understanding how new approaches could benefit clients
- Participate in functional leadership of the Strategy department—contributing to team development, process improvement, and strategic direction
- Contribute to Element Three's thought leadership through newsletter writing, service/solution promotion, podcast participation, trade show attendance, or speaking opportunities
- Share knowledge and insights with internal teams to elevate marketing thinking across the agency
- Think critically about the role of marketing for clients and how their businesses could leverage marketing to accelerate growth
Requirements
- 7+ years leading marketing strategy in agency or in-house environments
- Familiarity with or experience working in manufacturers with complex distribution channels (e.g., dealers, distributors, etc.)
- Comprehensive marketing fluency with the ability to integrate disciplines into cohesive strategies
- Track record of building trusted relationships with senior stakeholders
- Strong business acumen—demonstrated understanding of how marketing drives enterprise growth
- Balance strategic thinking with hands-on execution—ability to move from vision to delivery
- Leadership skills with experience guiding and influencing collaborative work
- Demonstrated experience measuring, analyzing, and reporting on marketing performance
- Executive presence and communication skills that command respect and influence action
- Working knowledge of business financials, including budgeting and P&Ls
- Familiarity with data analytics in marketing and the ability to interpret performance data
- Experience with consultative or solutions-based selling approaches in marketing contexts
- Hands-on experience delivering marketing planning, campaign development, product launches, events, co-marketing, or ABM programs.
Benefits
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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