Hybrid Social Media Strategist

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About the role

  • Social Media Strategist for elasticStage redefining music access through organic social media growth. Managing content and driving engagement across multiple platforms in a hybrid work model.

Responsibilities

  • Own elasticStage’s entire organic social media strategy and content calendar across TikTok, Instagram, YouTube, X (Twitter), LinkedIn, and Facebook, turning social into a primary growth channel.
  • Create, produce, and/or commission scroll-stopping organic content (short-form video, carousels, Reels, Stories, threads) that drives engagement, shares, saves, creator sign-ups, and real orders.
  • Define and evolve elasticStage’s social voice, visual aesthetic, and posting rhythm, ensuring a consistent, authentic, and unmistakable brand presence.
  • Grow and engage a high-quality community of independent artists, labels, and music fans, actively participating in conversations, comments, and DMs.
  • Identify, pitch, and manage creator and influencer partnerships (from micro to mid-tier), working directly with music creators to generate authentic platform advocacy.
  • Turn social engagement into measurable business impact, driving referral traffic, platform sign-ups, and sales through clear calls-to-action and content strategy.
  • Track, analyse, and optimise social performance across key metrics including follower growth, engagement rate, reach, referral traffic, creator sign-ups, and orders.
  • Collaborate closely with SEO, marketing, and product teams to ensure social content supports search visibility and broader growth initiatives.
  • Surface insights from comments, DMs, and community feedback to inform content ideas, creator outreach, and product improvements.
  • Stay on top of platform trends, formats, and cultural moments in music and creator communities, adapting quickly to what’s working and what’s next.

Requirements

  • 5+ years of hands-on social media strategy and execution, with proven success in viral content
  • Deep expertise in growing organic accounts exponentially through Gen Z-native tactics: jumping on trending audio/sounds, meme formats, pop culture hijacks, comment-section raids, and short-form video chaos that feels spontaneous and human, not corporate.
  • Track record of turning entertainment into measurable business impact, driving sign-ups, creator onboardings, platform orders, referral traffic, and revenue from social (not just likes/views; show the numbers on conversions and LTV uplift).
  • Proven experience securing and managing creator/influencer partnerships from cold outreach to full campaign delivery, especially in music, creator economy, or niche communities where authenticity wins.
  • Extremely comfortable with data: analyzing GA4, native platform insights, link tracking, attribution models, and social SEO signals (e.g., how viral shares/content drive organic search visibility, backlinks, and keyword rankings).
  • Killer creative instincts for 2026 internet culture
  • Exceptional written, visual, and storytelling skills
  • Genuine, obsessive passion for independent music, creators, and the vinyl/CD revival scene, bonus if you've got personal ties to artists/labels or live the "music discovery on social" life.
  • Bonus (big ones): Hands-on short-form video production/editing (CapCut, Premiere, etc.), deep music industry knowledge, basic SEO fundamentals (social signals, content syndication)

Benefits

  • **What We Offer:****
  • **Industry-Leading Salary Package:** Enjoy a highly competitive salary package that rewards your expertise and hard work.
  • ** Flexible time off:** 25 days of paid holiday, a paid birthday off, and remote-friendly working.
  • **Comprehensive Pension Scheme:** Secure your future with our robust pension scheme.
  • **Cutting-Edge Tech Office Environment:** Work in a modern, tech-driven office environment equipped with the latest tools and technology.
  • **Medical Insurance: **Protect yourself with our comprehensive medical insurance plan.
  • **Work Location: **
  • Enjoy a hybrid work model with the flexibility to work from home, while spending at least 2 days a week in our vibrant London, King's Cross office.

Job title

Social Media Strategist

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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