Senior Social Media Manager driving AGS’s social media strategy for iGaming through engaging content and influencer partnerships. Focused on brand awareness and community growth across multiple platforms.
About the role
- Sr. Social Media Manager responsible for launching TikTok content strategy for a new haircare brand. Collaborating closely with marketing and product teams to engage and grow the audience.
Responsibilities
- Own the brand’s TikTok strategy and daily execution, ensuring content is engaging, on-brand, and culturally relevant
- Create original, trend-forward video content that educates, entertains, and builds brand love
- Participate in trends in a way that feels fresh, funny, and true to the brand
- Invent new formats and recurring content series that drive engagement and tell the product story
- Film content at events, tutorials, and behind-the-scenes moments using iPhone or handheld camera setups
- Edit videos for TikTok, YouTube, PDP pages, and performance ads
- Actively engage on TikTok with other creators in a way that is funny, kind, relatable, and attention-grabbing
- Identify and collaborate with TikTok creators to amplify brand reach
- Partner with marketing, product, and the founder to ensure content aligns with strategic goals, brand voice, and business objectives
- Analyze performance data to iterate quickly, optimize content, and test new ideas
Requirements
- 8+ years of experience creating social content for brands, with a proven track record of driving engagement and growth
- Deep understanding of TikTok culture, trends, humor, and timing, with strong instincts for what feels native versus forced
- Hands-on experience filming and editing video content (CapCut, Premiere, Final Cut, or similar)
- Experience collaborating with executives, founders, or high-profile leaders, with exceptional emotional intelligence and professionalism
- Passion for haircare and beauty (professional experience in beauty is a plus, not a requirement)
- Excellent communication and collaboration skills, able to translate cultural insights into actionable content strategy.
Job title
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Degree requirement
No Education Requirement
Location requirements
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