Senior Analyst of Paid Media turning data into strategic direction for diverse clients. Collaborating with teams to develop insights and optimize paid media campaigns for better results.
About the role
- Paid Media Executive responsible for driving innovative campaigns across digital platforms. Collaborating with teams to optimize paid media strategies for client success.
Responsibilities
- Manage paid media campaigns end-to-end, independently build, optimise, troubleshoot and improve campaign performance.
- Work across multiple departments - account management and creative teams - to maintain momentum across retainers and projects.
- Develop innovative and strategic media approaches that align with client goals, leveraging new platform formats and techniques.
- Stay ahead of industry trends and share thought leadership on platform innovations, paid media strategies, and emerging social trends.
- Share insights both internally and externally on digital media buying, tools and measurement.
- Build strong relationships with clients, platform representatives, and software partners to maximize campaign success.
- Generate detailed campaign analysis and insights that drive continuous improvement based on detailed KPI tracking and understanding.
- Present monthly performance reports and strategic recommendations in a clear and engaging manner.
- Maintain reliable tracking, including UTMs, pixel events, platform integrations.
- Push reporting excellence through utilization of automated dashboards.
Requirements
- Previous hands-on experience with paid social ads managers within Meta, TikTok, LinkedIn, Reddit, Pinterest, paid search such as Google, YouTube, GDN, PMax, and Programmatic (Display, Podcasts, Media partnerships, Retail Media).
- Relationships with DSPs, SSPs, publishers and data partners.
- Experience with tracking set-ups, UTMs, dashboard maintenance and analytics tools - GA4, Adobe Analytics, Google DV360, Trade Desk, Amazon DSP, Adform.
- Client facing experience.
- Experience with Sprout, Meltwater, Supermetrics, RivalIQ, or a willingness to learn these tools.
- Experience in SEO a bonus - keyword planning, performance analysis, LLM and GEO understanding and optimisation.
Benefits
- Named in Campaign Magazine's Best Places to Work 7 years running
- Hybrid working - 2-3 day in the office per week
- Private Healthcare & Life Insurance, 25 Days+ Holiday
- Team Mini breaks in the UK and abroad, Regular Socials
- Culture: Open, Engaged & Inspirational
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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