Hybrid Growth Marketing Manager

Posted last week

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About the role

  • Plan and execute growth initiatives that drive measurable pipeline among finance leaders and CFOs
  • Own demand generation channels including paid social, SEM, SEO, content syndication and nurture programs across Australia, New Zealand and the US
  • Build always-on campaigns and growth loops that connect awareness to conversion and retention
  • Partner with sales and SDR teams to optimise funnel performance and MQL → SQL → opportunity conversion
  • Design and run A/B and multivariate tests across ads, landing pages, nurture journeys and CTAs to improve conversion
  • Analyse performance using attribution models to understand what is working and where to invest
  • Report on key growth metrics such as CAC, LTV, pipeline contribution and channel ROI
  • Manage and optimise the marketing tech stack (HubSpot, GA4, ad platforms, analytics tools) and support integration across systems
  • Stay across key market trends affecting CFOs and finance teams, and identify innovative opportunities for growth and differentiation
  • Manage and optimise your budget to drive efficient growth and strong ROI

Requirements

  • 4+ years of experience in B2B SaaS growth or demand generation roles
  • Proven track record running multi-channel campaigns that drive measurable pipeline and revenue growth
  • Strong analytical mindset: fluent in performance metrics, dashboards and able to turn data into action
  • Hands-on experience with marketing automation, CRM and analytics tools (for example HubSpot, Salesforce, GA4)
  • Understanding of the finance persona: able to translate complex technical or risk concepts into messages that resonate with CFOs and finance leaders
  • “Builder” mindset: resourceful, experimental and comfortable iterating quickly
  • Excellent communication and collaboration skills across teams

Benefits

  • birthday leave
  • cultural leave
  • wellness reimbursements
  • volunteer days

Job title

Growth Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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