Growth Business Owner focusing on retention and expansion for NordVPN products. Leading strategy for revenue growth through customer acquisition and collaboration across teams.
About the role
- Growth Marketing Manager leading data-driven growth initiatives for Eftsure's secure payment platform. Overseeing demand generation, marketing tech stack, and team collaboration with a focus on finance leaders.
Responsibilities
- Plan and execute growth initiatives that drive measurable pipeline among finance leaders and CFOs
- Own demand generation channels including paid social, SEM, SEO, content syndication and nurture programs across Australia, New Zealand and the US
- Build always-on campaigns and growth loops that connect awareness to conversion and retention
- Partner with sales and SDR teams to optimise funnel performance and MQL → SQL → opportunity conversion
- Design and run A/B and multivariate tests across ads, landing pages, nurture journeys and CTAs to improve conversion
- Analyse performance using attribution models to understand what is working and where to invest
- Report on key growth metrics such as CAC, LTV, pipeline contribution and channel ROI
- Manage and optimise the marketing tech stack (HubSpot, GA4, ad platforms, analytics tools) and support integration across systems
- Stay across key market trends affecting CFOs and finance teams, and identify innovative opportunities for growth and differentiation
- Manage and optimise your budget to drive efficient growth and strong ROI
Requirements
- 4+ years of experience in B2B SaaS growth or demand generation roles
- Proven track record running multi-channel campaigns that drive measurable pipeline and revenue growth
- Strong analytical mindset: fluent in performance metrics, dashboards and able to turn data into action
- Hands-on experience with marketing automation, CRM and analytics tools (for example HubSpot, Salesforce, GA4)
- Understanding of the finance persona: able to translate complex technical or risk concepts into messages that resonate with CFOs and finance leaders
- “Builder” mindset: resourceful, experimental and comfortable iterating quickly
- Excellent communication and collaboration skills across teams
Benefits
- birthday leave
- cultural leave
- wellness reimbursements
- volunteer days
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
SEO Content & AEO Coordinator at iPostal1 producing high - quality SEO and AEO - optimized content. Responsible for managing freelance writers and ensuring clarity and authority in published materials.
Lead Digital Customer Growth Analyst at AT&T analyzing omni - channel customer behavior and optimizing personalization strategies. Collaborating across teams to enhance digital sales growth and customer journeys.
User Growth Marketing Manager responsible for developing personalized communications for Wellhub subscribers. Collaborating with teams to enhance user experience and drive growth strategy.
Join Teltonika as an Experienced Sales Representative working with B2B clients and telematics solutions. Building customer relationships and contributing to market research in a dynamic environment.
Head of Growth Marketing driving demand generation and pipeline growth for Workday's Adaptive Planning. Leading strategy and execution of growth marketing programs across digital and lifecycle channels.
Growth Marketing Manager leading demand generation and growth marketing for Autodesk Construction Cloud. Collaborating with Sales and Product Marketing to drive impactful business results across EMEA.
Senior Analyst focusing on growth and lifecycle marketing at Afya, driving data - driven strategies and collaboration across teams in the healthcare industry.
Growth Analyst driving media strategy and managing media agency for client acquisition. Analyze performance insights and ensure campaign alignment with business objectives.
Growth Specialist maximizing revenue strategies for financial products. Focused on data - driven growth, impactful experiments, and financial metrics.