Senior Growth Marketing Manager leading acquisition, conversion, and growth strategies at AI - powered SaaS company. Collaborating with Product and Engineering to drive impactful marketing strategies.
About the role
- Growth Marketing Manager leading data-driven growth initiatives for Eftsure's secure payment platform. Overseeing demand generation, marketing tech stack, and team collaboration with a focus on finance leaders.
Responsibilities
- Plan and execute growth initiatives that drive measurable pipeline among finance leaders and CFOs
- Own demand generation channels including paid social, SEM, SEO, content syndication and nurture programs across Australia, New Zealand and the US
- Build always-on campaigns and growth loops that connect awareness to conversion and retention
- Partner with sales and SDR teams to optimise funnel performance and MQL → SQL → opportunity conversion
- Design and run A/B and multivariate tests across ads, landing pages, nurture journeys and CTAs to improve conversion
- Analyse performance using attribution models to understand what is working and where to invest
- Report on key growth metrics such as CAC, LTV, pipeline contribution and channel ROI
- Manage and optimise the marketing tech stack (HubSpot, GA4, ad platforms, analytics tools) and support integration across systems
- Stay across key market trends affecting CFOs and finance teams, and identify innovative opportunities for growth and differentiation
- Manage and optimise your budget to drive efficient growth and strong ROI
Requirements
- 4+ years of experience in B2B SaaS growth or demand generation roles
- Proven track record running multi-channel campaigns that drive measurable pipeline and revenue growth
- Strong analytical mindset: fluent in performance metrics, dashboards and able to turn data into action
- Hands-on experience with marketing automation, CRM and analytics tools (for example HubSpot, Salesforce, GA4)
- Understanding of the finance persona: able to translate complex technical or risk concepts into messages that resonate with CFOs and finance leaders
- “Builder” mindset: resourceful, experimental and comfortable iterating quickly
- Excellent communication and collaboration skills across teams
Benefits
- birthday leave
- cultural leave
- wellness reimbursements
- volunteer days
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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