Shopper Marketing Specialist partnering with teams to support campaign development and execution. Working in a hybrid role in Boston, MA at Boston Beer Company.
About the role
- Analyst of Marketing at EasyJur connecting strategy and execution to boost qualified pipeline generation. Working collaboratively with sales and product teams to evolve the marketing operation.
Responsibilities
- Develop and execute the marketing plan aligned with EasyJur's growth objectives.
- Set clear priorities across branding, demand generation, product and content.
- Translate strategy into goals, OKRs and actionable metrics.
- Structure and optimize acquisition channels (content, paid media, SEO, events, partnerships, ABM).
- Ensure volume and quality of MQLs and SQLs in collaboration with the sales team.
- Monitor the full funnel: Lead → Opportunity → Sale.
- Work closely with Product and Sales to refine value proposition, ICP-targeted messaging, and sales materials (pitches, decks, case studies, one-pagers).
- Support feature and offer launches.
- Coordinate vendors, freelancers and/or analysts.
- Ensure organization of processes, calendar, rituals and deliverables.
- Serve as a technical and methodological reference for the team.
- Track and analyze marketing and revenue metrics (CAC, LTV, conversion, channel ROI).
- Make data-driven decisions, not on hunches.
- Report results clearly to leadership.
Requirements
- Previous experience in B2B SaaS marketing.
- Proven experience with demand generation and managing the sales funnel.
- Hands-on execution capability combined with strategic vision.
- Strong analytical skills and results orientation.
- Clear, concise and direct communication.
- Bachelor's degree.
Benefits
- Health insurance
- Wellness benefit (allowance for physical activity)
- EasyFamily Program (monthly benefit for EasyForce employees with children up to 10 years old)
- Internet allowance (for remote work)
- Birthday day off
- 50% subsidy for English courses
- Scholarships for specializations and further studies
- Development and growth plan
- Possibility of stock options contract
- Referral bonus for new hires and/or service providers
- Housing/Rent allowance (for professionals relocating to Uberaba, MG)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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