Marketing Manager launching bold campaigns for Tinder in France with an emphasis on social media. Collaborating across teams to drive brand engagement and community growth in Gen Z culture.
About the role
- OEM Strategic Marketing Manager at Rockwell Automation shaping marketing strategies for the OEM segment. Develops campaigns, analyzes market data, and manages partnerships for business growth.
Responsibilities
- Develop and execute marketing strategies for OEM market segments aligned with company goals and industry trends.
- Analyze market data to identify opportunities, understand competitors, and assess OEM customer needs.
- Build and maintain strong relationships with key OEM partners and ensure effective product positioning.
- Work with product teams to align offerings with OEM needs and support positioning efforts.
- Plan and execute campaigns with Portfolio Marketing, including digital content, trade shows, and promotional activities to drive awareness and demand.
- Evaluate marketing initiatives and ensure strong return on investment.
- Oversee the OEM strategic marketing budget and allocate resources effectively.
- Lead and develop a marketing team through clear direction, influence, and strategic guidance.
- Provide regular performance updates to industry, marketing, and sales leadership.
- Partner with Portfolio Marketing to support major product launches and optimize product portfolios for global and regional needs.
- Engage with customers to identify trends and translate insights into future investment opportunities.
Requirements
- Bachelor's Degree in Relevant Field.
- Legal authorization to work in the US is required.
- Typically requires 5+years of marketing experience in End-user/OEM Marketing/Strategy Development Roles
- Substantial experience in the OEM space for the automation market, including selling to OEMs.
- Experience developing and executing successful marketing strategies in the OEM segment.
- 5+ years of experience with the OEM industry, including key players and market trends.
- In-depth knowledge of the Discrete, Hybrid, and Process sectors.
Benefits
- Health Insurance including Medical, Dental and Vision
- 401k
- Paid Time off
- Parental and Caregiver Leave
- Flexible Work Schedule
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