Marketing Consultant responsible for developing, executing, and measuring strategic marketing campaigns for Lincoln Financial. Focusing on organizational readiness and go - to - market tactical plans for group benefit focus areas.
About the role
- Senior Field Marketing Manager developing and executing marketing strategies for Proofpoint. Collaborating with Sales leadership to drive pipeline growth and customer loyalty in the Central region.
Responsibilities
- Develop the integrated field and channel marketing plan for the U.S. Northeast region to drive pipeline growth and customer loyalty.
- Plan, manage, execute, and measure the quarterly regional marketing plan to support the sales team in exceeding pipeline and revenue goals.
- Ensure strong communication with key stakeholders by creating high levels of awareness, excitement, and adoption of marketing programs and resources.
- Exceed key quarterly metrics goals and track program results, measuring success and reporting on key performance indicators.
- Manage and execute multi-faceted event programs, including in-person and virtual seminars, webinars, executive conferences and roundtables, industry events, and networking functions, while developing comprehensive pre- and post-event strategies.
- Provide on-site support for marketing programs execution.
- Identify and manage relevant industry associations and ensure an appropriate level of engagement.
- Integrate technology partner co-marketing programs into the regional marketing plans.
- Track lead flow to ensure appropriate sales channels follow up with event attendees and campaign responders in a timely manner.
- Establish and proactively manage the field marketing budget, ensuring effective and efficient spending tracking.
- Align with Sales VPs and Regional Directors to understand regional market trends and tailor marketing programs to support quota attainment goals.
Requirements
- Minimum of 5 years of experience in a high-tech, B2B, sales-facing marketing role
- Passion for field marketing and partnering with sales to generate pipeline and drive business growth
- Proven success in managing integrated marketing campaigns and programs to generate new business, drive cross-sell and upsell opportunities, and accelerate sales cycles
- Demonstrated leadership, innovation, and creativity, with a natural ability to think outside the box
- Enthusiasm for tackling challenges and a strong work ethic
- Excellent strategic thinking skills with the ability to make data-driven decisions
- Experience working closely with sales leadership and influencing cross-functional teams
- Strong initiative, sense of urgency, ability to multi-task, excellent organizational and project management skills, and a "can-do" attitude
- Excellent interpersonal, presentation, and communication skills (both verbal and written)
- Positive attitude, friendly and outgoing demeanor, and a willingness to take smart risks
- Experience with Salesforce.com and Marketo is a plus
- Willingness to travel up to 20% of the time
Benefits
- Competitive compensation
- Comprehensive benefits
- Career success on your terms
- Flexible work environment
- Annual wellness and community outreach days
- Always on recognition for your contributions
- Global collaboration and networking opportunities
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