Hybrid Assistant Marketing Manager – 14 Month FTC

at Lloyds Banking Group

• Job title: Assistant Marketing Manager – 14 Month FTC
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: £39,825 - £44,250 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Bristol, United Kingdom

About the role

• Assistant Marketing Manager managing CRM Marketing for Borrowing, Homes, and Transport. Focused on delivering engaging customer experiences through effective marketing campaigns in a hybrid work model.

Responsibilities

• Manage CRM Marketing for Borrowing, Homes and Transport throughout the Customer Lifecycle Management funnel.
• Effectively run the CRM campaigns, deliver against key jobs to be done and optimise accordingly.
• Maintain a consistent and dedicated focus on performance and automation to continue to drive improvements in the scale of impact from CRM Marketing.
• Running the ongoing programmes of 121 work across through Acquisition to Retention, taking successful new campaign work in from Pods to automate and scale.
• Stay on top of marketing trends, continuously experiment with new routes to market and continually understand and employ new data and technology.
• Maintain high standards in the implementation of all campaign work to ensure we deliver against target outcomes.
• Demonstrate a culture of stellar collaboration, communication and focus to enable pace of change and transformation.

Requirements

• Customer Relationship Management Marketing – Experience delivering CRM plans that optimize audience, channel, cadence, and content across paid, owned, and earned channels.
• Values & Behaviours – Thinks We not Me. Is outstandingly collaborative with peers and colleagues across teams and this is demonstrated through your actions as well as your words.
• Campaign Management – Deep and proven experience of assisting the delivery of multi-channel CRM campaigns safely and compliant to FCA rules, and particularly 121 email.
• Agile Models of Operating and Fast Paced – Advocates agile ways of working.
• Control Management – experience managing budgets, workflows and risks associated with marketing plans.

Benefits

• A generous pension contribution of up to 15%
• An annual performance related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 28 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies