Shopper Marketing Specialist partnering with teams to support campaign development and execution. Working in a hybrid role in Boston, MA at Boston Beer Company.
About the role
- Assistant Marketing Manager managing CRM Marketing for Borrowing, Homes, and Transport. Focused on delivering engaging customer experiences through effective marketing campaigns in a hybrid work model.
Responsibilities
- Manage CRM Marketing for Borrowing, Homes and Transport throughout the Customer Lifecycle Management funnel.
- Effectively run the CRM campaigns, deliver against key jobs to be done and optimise accordingly.
- Maintain a consistent and dedicated focus on performance and automation to continue to drive improvements in the scale of impact from CRM Marketing.
- Running the ongoing programmes of 121 work across through Acquisition to Retention, taking successful new campaign work in from Pods to automate and scale.
- Stay on top of marketing trends, continuously experiment with new routes to market and continually understand and employ new data and technology.
- Maintain high standards in the implementation of all campaign work to ensure we deliver against target outcomes.
- Demonstrate a culture of stellar collaboration, communication and focus to enable pace of change and transformation.
Requirements
- Customer Relationship Management Marketing – Experience delivering CRM plans that optimize audience, channel, cadence, and content across paid, owned, and earned channels.
- Values & Behaviours – Thinks We not Me. Is outstandingly collaborative with peers and colleagues across teams and this is demonstrated through your actions as well as your words.
- Campaign Management – Deep and proven experience of assisting the delivery of multi-channel CRM campaigns safely and compliant to FCA rules, and particularly 121 email.
- Agile Models of Operating and Fast Paced – Advocates agile ways of working.
- Control Management – experience managing budgets, workflows and risks associated with marketing plans.
Benefits
- A generous pension contribution of up to 15%
- An annual performance related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 28 days’ holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
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