Hybrid Marketing Consultant

at Lincoln Financial

• Job title: Marketing Consultant
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $72,900 - $131,600 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Radnor, United States

About the role

• Marketing Consultant responsible for developing, executing, and measuring strategic marketing campaigns for Lincoln Financial. Focusing on organizational readiness and go-to-market tactical plans for group benefit focus areas.

Responsibilities

• Partner with internal stakeholders to understand business goals and objectives to effectively align marketing strategy, positioning, and approach
• Effectively manage and ensure the timely creation and execution of marketing deliverables and campaigns in collaboration with internal resources such as editorial, design, legal, compliance, and campaign management
• Create or assist in the creation of marketing materials such as brochures, websites, e-mails, social posts, newsletters, webinars, and other promotional materials
• Develop, implement, and analyze new digital marketing content, lead and demand generation and nurturing marketing campaigns
• Identifies and recommends process improvements that significantly reduce workloads or improve quality for assigned area(s)
• Maintains knowledge on current and emerging developments/trends, assesses the impact, and collaborates with management to incorporate new trends and developments in current and future solutions
• Analyze performance metrics to track and assess the effectiveness of marketing plans and identify opportunities for improvement
• Collaborate with internal stakeholders including campaign managers and strategic business partners to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers and retain clients

Requirements

• 3 - 5+ years of experience in marketing strategy that directly aligns with the specific responsibilities of this role
• 4 year/Bachelors degree or equivalent work experience (4 years of experience in lieu of Bachelors)
• Strong communication, organization, time-management, and problem-solving skills
• Proactive, with the ability to work well independently and as a team
• Very high attention to detail
• Proven ability to meet deadlines with effectiveness and efficiency
• Experience in employer benefits (nice-to-have)
• Program management experience (nice-to-have)
• Working knowledge of Workfront (nice-to-have)

Benefits

• Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes
• Leadership development and virtual training opportunities
• PTO/parental leave
• Competitive 401K and employee benefits
• Free financial counseling, health coaching and employee assistance program
• Tuition assistance program
• Work arrangements that work for you
• Effective productivity/technology tools and training