Customer Experience Analyst at Afya, managing client relationships and onboarding processes in São Paulo. Focusing on user needs and product enhancement through effective strategies.
About the role
- Trade Promotion Analyst shaping trade strategy and driving commercial excellence for CPG health products. Overseeing promotions, analytics, and cross-functional collaboration with various teams.
Responsibilities
- Manage Trade Promotion Planning & Analytics: Maintain retailer planners and promotional events in Blue Planner, ensure compliance with trade guidelines, and generate reports on key business metrics for leadership teams.
- Support Trade Accruals & Claims: Assist with accrual processes, review customer-specific trade claims, and collaborate with brokers to resolve pending claims efficiently.
- System Oversight & Process Improvement: Oversee TPM system data integrity, troubleshoot user issues, provide training, and identify opportunities to streamline and automate workflows.
- Cross-Functional Collaboration: Partner with Sales, Marketing, Finance, and IT to align trade management processes, pricing performance, and system functionality.
- Purchase Order & Spend Management: Facilitate trade-related purchase order requisitions in SAP, maintain documentation, and track actual vs. planned spend in Blue Planner.
- Event & Trade Show Coordination: Manage trade show paperwork, maintain convention calendars, and support planning for special events and sales meetings.
Requirements
- Bachelor’s degree in Business, Marketing, Finance, or related field, preferred.
- Specific knowledge of CPG trade promotion management (TPM) and trade promotion optimization (TPO) processes and systems, such as Blue Planner.
- Strong analytical skills with advanced proficiency in Excel (pivot tables, formulas, data analysis).
- 1–2 years of experience in trade promotion management within a CPG/FMCG company.
- Ability to collaborate cross-functionally and communicate effectively with Sales, Marketing, Finance, and IT teams.
- Detail-oriented with strong organizational skills and a proactive approach to process improvement.
Benefits
- Health care coverage
- Retirement savings plan
- Paid time off
- Annual incentive pay
- Recognition programs
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