Trade Promotion Analyst shaping trade strategy and driving commercial excellence for CPG health products. Overseeing promotions, analytics, and cross - functional collaboration with various teams.
About the role
- Media Analyst role at AlmapBBDO focused on executing media strategies and campaign performance. Collaborating with teams for planning and insights to ensure successful media initiatives.
Responsibilities
- The Media Analyst plays a crucial role in developing and executing media strategies
- Actively participates in developing tactical and strategic media plans
- Contributes to defining each campaign's strategy by providing insights and recommendations
- Coordinates team activities related to media buying and ad space procurement
- Implements campaigns and monitors their performance
- Identifies errors and checks for opportunities for compensation in media placements (makegoods)
- Collaborates with other teams and generates insights through data analysis
- Assists in preparing campaign reports and in the billing process
Requirements
- Proficiency in Microsoft Office applications
- Hands-on experience with the VBS system and TV scheduling/programming
- Ability to use Instar for television audience data analysis
- Competence in using Easy Media for audience analysis and radio media planning
- Knowledge of using TGI for market research
- Familiarity with offline media channels
- Knowledge of digital media
Benefits
- We promote a diverse work environment
- Opportunities for learning and knowledge sharing
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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