Senior New Business & Marketing Manager at DesignScene leading client presentations and developing credentials. Overseeing growth initiatives and managing client relationships in exciting marketing spaces.
About the role
- Head de Marketing liderando estratégia, crescimento e brand management no segmento de beleza & perfumaria. Foco em campanhas 360°, conexão marca-digital-trade e análise de performance.
Responsibilities
- Define brand positioning, core messaging and brand personality;
- Develop the strategic marketing plan and translate it into campaigns, a calendar and priorities;
- Lead and develop the marketing team, ensuring clarity, autonomy and consistent delivery standards;
- Approve campaigns, materials, launches and creative proposals, ensuring brand consistency;
- Integrate branding, digital, trade and communications into a single, consistent and continuous vision;
- Run 360° campaigns, connecting digital presence, brand experience, trade and performance;
- Work closely with the Sales team to align strategy, channels and conversion rhythm;
- Monitor and analyze key KPIs (sell-in, sell-out, CAC, ROI, campaign and digital performance) to inform decisions;
- Manage budget, vendors and priorities, directing investments to the highest-impact initiatives;
- Track market movements, competitors and trends to anticipate and adjust course;
- Be accountable for the brand’s coherence, performance and evolution in both the short and long term.
Requirements
- Experience leading a full Marketing area or function
- Experience with 360° campaigns (brand + digital + trade)
- Ability to structure strategy and ensure continuous execution
- People leadership (direction, development and alignment)
- Strong analytical skills for reading KPIs (sell-in, sell-out, CAC, ROI, performance)
- Clear, data-driven decision-making, prioritization and business-context awareness
- Objective, confident communication aligned with senior leadership
- An aesthetic eye and focus on consistency to protect brand identity and narrative
- Sense of ownership: presence, responsibility and delivery cadence.
Benefits
- N/A
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Ausbildungsplatz für Marketingkommunikation in München. Lerne die Aufgaben und Disziplinen einer modernen Mediaagentur kennen.
SG
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