Senior Marketing Manager responsible for product messaging and market plans within Fidelity’s Asset Management Marketing team. Collaborating with diverse teams to deliver value to customers.
About the role
- Head de Marketing liderando estratégia, crescimento e brand management no segmento de beleza & perfumaria. Foco em campanhas 360°, conexão marca-digital-trade e análise de performance.
Responsibilities
- Define brand positioning, core messaging and brand personality;
- Develop the strategic marketing plan and translate it into campaigns, a calendar and priorities;
- Lead and develop the marketing team, ensuring clarity, autonomy and consistent delivery standards;
- Approve campaigns, materials, launches and creative proposals, ensuring brand consistency;
- Integrate branding, digital, trade and communications into a single, consistent and continuous vision;
- Run 360° campaigns, connecting digital presence, brand experience, trade and performance;
- Work closely with the Sales team to align strategy, channels and conversion rhythm;
- Monitor and analyze key KPIs (sell-in, sell-out, CAC, ROI, campaign and digital performance) to inform decisions;
- Manage budget, vendors and priorities, directing investments to the highest-impact initiatives;
- Track market movements, competitors and trends to anticipate and adjust course;
- Be accountable for the brand’s coherence, performance and evolution in both the short and long term.
Requirements
- Experience leading a full Marketing area or function
- Experience with 360° campaigns (brand + digital + trade)
- Ability to structure strategy and ensure continuous execution
- People leadership (direction, development and alignment)
- Strong analytical skills for reading KPIs (sell-in, sell-out, CAC, ROI, performance)
- Clear, data-driven decision-making, prioritization and business-context awareness
- Objective, confident communication aligned with senior leadership
- An aesthetic eye and focus on consistency to protect brand identity and narrative
- Sense of ownership: presence, responsibility and delivery cadence.
Benefits
- N/A
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Senior Marketing Analytics Consultant merging data and strategy for a leading VA lender. Connecting insights and driving business decisions without heavy people management.
Marketing Associate supporting marketing campaigns and materials in medical technology for Stryker Spine. Collaborating with teams to ensure project execution and compliance standards.
Senior Analyst focusing on marketing analytics and product performance metrics. Building dashboards and analyzing data for informed business decisions.
Manager, Advanced Analytics at Walmart Imports shaping seller growth through data - driven insights. Responsible for measurement frameworks, marketing strategies, and executive insights within a high - impact role.
Associate Director managing Hematology Regional Marketing strategies in multiple US cities. Collaborating with field teams and ensuring compliant execution of educational programs and stakeholder engagement.
Associate Director managing regional hematology marketing strategies at Bristol Myers Squibb. Collaborating with cross - functional teams to enhance brand engagement and execute marketing plans.
Sr. International Marketing Manager for BD's drainage platform, focusing on strategic growth and market differentiation. Collaborates cross - functionally to enhance brand presence and competitiveness.
Analista de Demanda in trade marketing to enhance product presence in pharmacies. Responsible for strategic actions, market analysis, and coordinating marketing campaigns.
Director of Marketing at Acuity International elevating branding and managing events. Overseeing marketing strategies and stakeholder engagement for global opportunities.