Marketing Manager responsible for executing data-led marketing initiatives within fintech company. Collaborating across teams to enhance brand engagement and support revenue expansion.
Responsibilities
Own the execution of marketing initiatives for the API Team, from content creation to landing pages, campaigns, and research hands-on, not just strategy.
Build and refine brand positioning and messaging frameworks for both business and technical audiences.
Define who the product is for and why it matters, translate features into customer-focused value, develop the core narrative, value propositions, and proof points.
Lead website and funnel efforts: structure pages, brief dev/design, review UX, and create landing pages for campaigns and SEO.
Run SEM and demand-capture experiments, defining paid search strategy and iterating quickly based on results.
Produce high-value content: one-pagers, client stories, use-cases, pitch decks, LinkedIn posts, and assets reusable across Sales and Product.
Drive Account-Based Marketing: manage clean account data, create tailored email sequences, downloadable resources, and nurture flows; collaborate with Sales to refine MQL definitions.
Organise webinars and thought-leadership opportunities: coordinate with internal leaders, manage logistics, narrative, and promotion.
Requirements
Strong background in marketing technical products (ideally API-based or developer-focused) with experience supporting long, high-value B2B sales cycles and running account-based marketing initiatives.
Hands-on operator: executes personally and comfortable self-directing and building processes from scratch.
Understands cross-functional dynamics between Product, Technical, and Sales teams, turning that knowledge into actionable marketing work.
Solution-oriented mindset: likes to experiment with new ideas and processes.
Excellent written and verbal communication, can translate complex ideas into clear, compelling content for multiple audiences.
Benefits
A competitive salary.
Flexible working.
25 days off plus bank holidays, volunteering days, summer hours and a day off the week of your birthday.
Employer-paid private medical insurance and health cash plan.
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