Area Sales Manager ensuring fritz - kola's availability in Augsburg's gastronomy. Supporting local venues in enhancing their offerings while achieving sales targets.
About the role
- Marketing Manager responsible for executing data-led marketing initiatives within fintech company. Collaborating across teams to enhance brand engagement and support revenue expansion.
Responsibilities
- Own the execution of marketing initiatives for the API Team, from content creation to landing pages, campaigns, and research hands-on, not just strategy.
- Build and refine brand positioning and messaging frameworks for both business and technical audiences.
- Define who the product is for and why it matters, translate features into customer-focused value, develop the core narrative, value propositions, and proof points.
- Lead website and funnel efforts: structure pages, brief dev/design, review UX, and create landing pages for campaigns and SEO.
- Run SEM and demand-capture experiments, defining paid search strategy and iterating quickly based on results.
- Produce high-value content: one-pagers, client stories, use-cases, pitch decks, LinkedIn posts, and assets reusable across Sales and Product.
- Drive Account-Based Marketing: manage clean account data, create tailored email sequences, downloadable resources, and nurture flows; collaborate with Sales to refine MQL definitions.
- Organise webinars and thought-leadership opportunities: coordinate with internal leaders, manage logistics, narrative, and promotion.
Requirements
- Strong background in marketing technical products (ideally API-based or developer-focused) with experience supporting long, high-value B2B sales cycles and running account-based marketing initiatives.
- Hands-on operator: executes personally and comfortable self-directing and building processes from scratch.
- Understands cross-functional dynamics between Product, Technical, and Sales teams, turning that knowledge into actionable marketing work.
- Solution-oriented mindset: likes to experiment with new ideas and processes.
- Excellent written and verbal communication, can translate complex ideas into clear, compelling content for multiple audiences.
Benefits
- A competitive salary.
- Flexible working.
- 25 days off plus bank holidays, volunteering days, summer hours and a day off the week of your birthday.
- Employer-paid private medical insurance and health cash plan.
- Cycle to work scheme.
- Payroll giving.
- Income protection.
- Mental health support through Help@Hand.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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