Onsite Associate Manager, Media Planning

Posted 6 hours ago

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About the role

  • Associate Manager handling media planning and execution at Dentsu in Taipei. Responsible for market analysis, digital media strategy, and cross-department client communication.

Responsibilities

  • 媒體規劃與執行: 分析市場與競品,擬定數位及傳統媒體(電視、平面、網路、社群)的媒體策略與採購方案。
  • 負責廣告版位與資源的洽談、採購、排期、投放與成效追蹤。
  • 數據分析與報告: 監控廣告投放數據,分析媒體效益,提出優化建議,撰寫媒體報告 (結案報告)。
  • 跨部門與客戶溝通: 理解客戶需求,將之轉化為媒體策略;與業務、客戶端緊密合作。

Requirements

  • 媒體規劃與執行
  • 媒體數據分析與報告
  • 跨部門與客戶溝通

Benefits

  • 加分項 : 需要優秀的整合及溝通能力,除一般媒體經驗外,有數位透明帳戶及成效型客戶執行經驗佳

Job title

Associate Manager, Media Planning

Job type

Experience level

JuniorMid level

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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