Group Director leading monetization strategies and expansion for Dentsu's Retail Media Network. Collaborating with teams to drive growth and manage client relationships effectively.
Responsibilities
Lead non-endemic monetization strategy and go-to-market planning for RMNs, including pricing, packaging, and partner enablement.
Develop and operationalize a repeatable consulting model for non-endemic advertisers, including frameworks for opportunity sizing, audience development & targeting, measurement, and creative strategy.
Manage daily client relationships for assigned RMN accounts, ensuring alignment with client objectives and industry standards.
Drive new business development and expansion opportunities, with a strong emphasis on non-endemic advertiser acquisition and retention.
Oversee campaign lifecycle execution, including media planning, audience strategy, creative development, and measurement.
Manage cross-functional teams across analytics, media, creative, and technology to ensure seamless delivery.
Develop and refine operational models, staffing plans, and enablement tools to support RMN scale.
Guide closed-loop reporting frameworks and KPI development for RMN campaigns.
Ensure data monetization strategies are embedded across RMN offerings.
Lead audience development initiatives, including segmentation, onboarding, and personalization.
Requirements
10+ years of experience in media strategy, retail media, or digital advertising
Experience leading RMN or media network initiatives at scale
Extensive experience with non-endemic advertising, including strategy, targeting, and measurement
Expertise in building scalable consulting models and operational frameworks
Strong understanding of audience analytics, data visualization, and campaign performance reporting
Experience with media platforms (e.g., DV360, Meta, Criteo), clean rooms (e.g., LiveRamp), and retail data ecosystems
Strong communication and leadership skills, with ability to influence senior stakeholders and cross-functional teams.
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