Director overseeing consumer/customer data strategy across LATAM at The Coca-Cola Company. Driving growth and commercial effectiveness by integrating consumer data across various platforms.
Responsibilities
Accountable for defining and orchestrating the regional consumer and customer data strategy across Marketing and Commercial domains
Serves as the regional data domain leader, ensuring consumer data is governed, integrated, and activated as a strategic asset to drive growth
Owns the consumer/customer data product roadmap and accelerates high value use cases
Orchestrates end-to-end consumer data strategy execution from data ingestion to activation and measurement
Partners closely with Digital, MarTech, Enterprise Data, and Technology teams to integrate consumer data across platforms
Establishes and enforces consumer data governance frameworks across LATAM
Requirements
Bachelor’s degree in Marketing, Business, Data, Technology, or a related field required
12+ years of experience in consumer data, digital marketing, analytics, or data strategy roles
Proven experience leading regional or enterprise-scale data initiatives
Strong background in Marketing and Commercial data domains, including CRM, CDP, loyalty, and personalization
Deep understanding of consumer/customer data architectures, data products, and activation across digital and commercial ecosystems
Demonstrated experience implementing data governance models and operating within strict privacy and compliance environments
Strategic, systems-oriented leader with the ability to influence across functions and geographies
Knowledge of LATAM data privacy regulations and regional market nuances
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