Marketing Director responsible for strategic sports partnerships at Bank of America. Leading initiatives to enhance brand visibility and engage sports and entertainment audiences.
Responsibilities
Develop and maintain positive relationships with existing and new external partners
Play the role of integrator between external partners, agency partners and internal stakeholders
Take an active leadership role in shaping, evolving, and operationalizing the bank’s sports partnership strategy
Drive cross functional implementation of the sports partnerships strategy
Act as a primary senior subject matter expert on the rules, regulations, policies and customs of sports and entertainment organizations
Requirements
4+ years’ experience in partnerships/integrated marketing; or experience working with sports or entertainment marketing industry
Strong understanding of sports & entertainment landscape and how the bank goes to market in the business
Top-level written and verbal communication and influence skills
Highest level Microsoft Office skills including Word, Excel, PowerPoint, etc.
Motivated self-starter and able to work in both team and independent situations
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