Director of Marketing Programs specializing in demand generation for B2B SaaS company. Building and optimizing multi - channel demand generation strategies and programs to drive pipeline growth.
About the role
- Senior Marketing Manager overseeing marketing initiatives in groceries and retail for Deliveroo. Leading campaigns and driving data-driven decision-making based on consumer insights and market trends.
Responsibilities
- Develop an annual campaign calendar aligning with business objectives, seasonality, and market trends.
- Collaborate with cross-functional teams to ensure campaign alignment with overall marketing and organisational strategies.
- Identify target audience segments and tailor campaigns to maximise impact and engagement.
- Utilise data analytics and market research to gain insights into consumer behaviour, preferences, and purchasing patterns.
- Drive data-driven decision-making and continuously monitor campaign performance against predefined KPIs.
- Develop actionable recommendations based on data insights to optimise future campaigns.
- Develop marketing strategies to create awareness and generate excitement for new retail products.
- Monitor product performance post-launch and propose adjustments to marketing strategies as needed.
- Develop campaign calendar to execute alongside HOP Team
- Ensure HOP participation in Deliveroo calendar campaign
- Develop reporting and analysis dashboards and tools for OV, New customer, penetration and retention
- The liaison between central and local teams for any product developments, launches or opportunities
- Develop best-practices based on experiments, promotions and activations led by partner markets
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum of 8-10 years of experience in marketing, with a focus on retail and grocery industries (non-negotiable).
- Proven experience in campaign planning, data analysis, and product launches.
- Strong strategic thinking and analytical skills.
- Exceptional leadership and team management abilities.
- Proficiency in data analysis tools and marketing software.
- Excellent communication and interpersonal skills.
- Ability to multitask, prioritise, and work under pressure.
Benefits
- Annual Holiday Leave
- Annual flight allowance
- Free Deliveroo Plus - Free delivery and access to special offers
- Enhanced Maternity & Paternity benefits
- End of year parties & regular social events
- An extremely fun team to work alongside!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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