Senior Marketing Manager overseeing marketing initiatives in groceries and retail for Deliveroo. Leading campaigns and driving data-driven decision-making based on consumer insights and market trends.
Responsibilities
Develop an annual campaign calendar aligning with business objectives, seasonality, and market trends.
Collaborate with cross-functional teams to ensure campaign alignment with overall marketing and organisational strategies.
Identify target audience segments and tailor campaigns to maximise impact and engagement.
Utilise data analytics and market research to gain insights into consumer behaviour, preferences, and purchasing patterns.
Drive data-driven decision-making and continuously monitor campaign performance against predefined KPIs.
Develop actionable recommendations based on data insights to optimise future campaigns.
Develop marketing strategies to create awareness and generate excitement for new retail products.
Monitor product performance post-launch and propose adjustments to marketing strategies as needed.
Develop campaign calendar to execute alongside HOP Team
Ensure HOP participation in Deliveroo calendar campaign
Develop reporting and analysis dashboards and tools for OV, New customer, penetration and retention
The liaison between central and local teams for any product developments, launches or opportunities
Develop best-practices based on experiments, promotions and activations led by partner markets
Requirements
Bachelor's degree in Marketing, Business Administration, or related field
Minimum of 8-10 years of experience in marketing, with a focus on retail and grocery industries (non-negotiable).
Proven experience in campaign planning, data analysis, and product launches.
Strong strategic thinking and analytical skills.
Exceptional leadership and team management abilities.
Proficiency in data analysis tools and marketing software.
Excellent communication and interpersonal skills.
Ability to multitask, prioritise, and work under pressure.
Benefits
Annual Holiday Leave
Annual flight allowance
Free Deliveroo Plus - Free delivery and access to special offers
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