Marketing Coordinator supporting digital marketing campaigns to improve patient retention and satisfaction at Defy Medical. Engaging in content creation and community interaction to boost brand visibility.
Responsibilities
Assist with the creation of social media posts for Facebook, Instagram, Twitter, Tiktok and other relevant platforms, plus reply to community engagement.
Visit Defy Medical’s clinic to film and edit compelling short-form video content focused on Defy Medical’s services.
Respond to reviews from patients on review sites like Google My Business and Trustpilot, and collaborate with internal departments to address patient issues raised within negative reviews.
Create factual and well-researched content for the blog section of the Defy Medical website (defymedical.com/blog).
Write compelling content for advertisements, website properties, email campaigns, and other marketing materials as needed.
Create patient resources to help patients understand Defy Medical’s programs, medication offerings, requirements, and other aspects of care.
Monitor analytics for assigned campaigns and provide feedback on effectiveness and optimization.
Explore new ways to market Defy Medical, communicate with potential patents, and retain current patients.
Other duties as needed to support the Marketing efforts of Defy Medical.
Requirements
2-5 years working within the digital marketing field.
Bachelor of Arts in Marketing, Communications, English, or equivalent.
Experience writing blogs, web content, and social media content.
Experience filming and editing short-form videos for social media.
Creativity and the ability to brainstorm new ideas and marketing strategies.
Familiarity with building graphics in platforms like Canva.
Clear written communication and effective researching skills.
Familiarity with the medical industry. (Preferred)
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