Sr Specialist, Regional Marketing responsible for driving sales and marketing initiatives. Collaborating with teams and optimizing lead management for Mitsubishi Electric Trane HVAC US.
About the role
- Marketing Coordinator supporting digital marketing campaigns to improve patient retention and satisfaction at Defy Medical. Engaging in content creation and community interaction to boost brand visibility.
Responsibilities
- Assist with the creation of social media posts for Facebook, Instagram, Twitter, Tiktok and other relevant platforms, plus reply to community engagement.
- Visit Defy Medical’s clinic to film and edit compelling short-form video content focused on Defy Medical’s services.
- Respond to reviews from patients on review sites like Google My Business and Trustpilot, and collaborate with internal departments to address patient issues raised within negative reviews.
- Create factual and well-researched content for the blog section of the Defy Medical website (defymedical.com/blog).
- Write compelling content for advertisements, website properties, email campaigns, and other marketing materials as needed.
- Create patient resources to help patients understand Defy Medical’s programs, medication offerings, requirements, and other aspects of care.
- Monitor analytics for assigned campaigns and provide feedback on effectiveness and optimization.
- Explore new ways to market Defy Medical, communicate with potential patents, and retain current patients.
- Other duties as needed to support the Marketing efforts of Defy Medical.
Requirements
- 2-5 years working within the digital marketing field.
- Bachelor of Arts in Marketing, Communications, English, or equivalent.
- Experience writing blogs, web content, and social media content.
- Experience filming and editing short-form videos for social media.
- Creativity and the ability to brainstorm new ideas and marketing strategies.
- Familiarity with building graphics in platforms like Canva.
- Clear written communication and effective researching skills.
- Familiarity with the medical industry. (Preferred)
Benefits
- Paid time off
- Paid holidays
- Medical insurance
- Dental insurance
- Vision insurance
- 401k with matching
- Employee Discount on services
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