Hybrid Marketing Lead

Posted 3 weeks ago

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About the role

  • UK Marketing Lead overseeing marketing strategies for legal tech company. Focused on revenue generation and managing the UK marketing team.

Responsibilities

  • Own marketing delivery for the UK market, with clear accountability for pipeline and revenue contribution
  • Build and execute quarterly marketing plans that deliver predictable, high quality pipeline to Sales
  • Track, report on, and optimise marketing’s impact on closed won revenue
  • Own and manage the UK marketing budget, demonstrating ROI on spend
  • Execute UK market plans aligned to central strategy and local competitive dynamics
  • Identify priority accounts and support targeted account based programmes in partnership with Sales
  • Own the UK events programme, including conferences, sponsorships, proprietary events, ABM dinners, and regional roadshows
  • Ensure events are designed to drive pipeline and revenue through strong pre, during, and post event activation
  • Lead UK content execution, positioning Definely as experts in contract drafting and legal AI
  • Partner with Product Marketing and Creative to localise campaigns and messaging for the UK market
  • Work closely with UK Sales as a true partner, supporting enablement, account programmes, and pipeline reviews
  • Manage and develop the Events Marketer, with scope to build out the team over time
  • Share UK market insight and performance learnings with the wider marketing and leadership teams

Requirements

  • Experience owning marketing for a region, country, or segment within a B2B SaaS business
  • A strong commercial mindset, with a track record of driving pipeline and revenue impact
  • Hands on experience using events and content to drive demand in relationship led or trust based markets
  • Confidence executing plans end to end, from campaign build through to measurement and optimisation
  • Experience partnering closely with Sales on account based programmes and revenue targets
  • Comfort owning budgets and demonstrating ROI
  • Strong cross functional skills, able to collaborate and influence across teams
  • Experience managing or mentoring others, or readiness to step into people management

Benefits

  • 💰 Competitive salary & annual bonus
  • 📈 Share options
  • 🎉 Quarterly team socials & annual company offsite
  • 🏠 Hybrid working + 🌍 1 month “work from anywhere”
  • 🏖️ 25 days holiday + bank holidays
  • 🎂 Take your birthday off
  • 📚 £750 annual learning & development budget
  • 🩺 Private healthcare (incl. dental & optical)
  • 👶 Enhanced parental leave
  • 🚲 Additional perks: Cycle to Work, Workplace Nursery salary sacrifice scheme, and top-quality equipment

Job title

Marketing Lead

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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