Senior Manager leading creator marketing strategy and execution for major retail client. Collaborating with cross - functional teams to drive successful creator - focused campaigns and programs.
About the role
- Senior Partner Marketing Manager leading agency marketing strategy for Adobe's top Agency partners across EMEA. Driving demand and influence for enterprise buying decisions.
Responsibilities
- Own and execute the EMEA agency partner marketing strategy, aligned to Adobe’s regional GTM priorities and enterprise growth goals.
- Develop and manage joint marketing plans with Adobe’s top global and regional Agency partners, driving pipeline, influence, and customer acquisition across EMEA.
- Partner closely with the Global Partner Marketing team for Agencies to align on global strategy, priorities, messaging, and joint programs, ensuring effective regional activation in EMEA.
- Lead integrated co-marketing programs including ABM initiatives, demand generation, executive-level events, digital campaigns, and agency-led thought leadership.
- Define scalable agency marketing plays and frameworks that can be adopted across EMEA markets, balancing global consistency with local relevance.
- Collaborate closely with EMEA Partner Sales, Regional Marketing, Enterprise Sales, and Global teams to ensure alignment on priority accounts, industries, and initiatives.
- Act as the primary EMEA marketing contact in senior-level agency planning sessions, QBRs, and joint business reviews, in coordination with global counterparts.
- Own partner marketing investment planning across EMEA, including budget allocation, business case development, approvals, and ROI reporting.
- Work with agency partners to create clear joint value propositions, solution narratives, messaging frameworks, and campaign toolkits that position Adobe as a strategic platform partner.
- Track, analyse, and report on program performance and partner contribution to pipeline, using insights to continuously optimise impact and scale.
Requirements
- 7–10+ years of experience in partner marketing, alliance marketing or strategic field marketing within enterprise technology or digital experience ecosystems.
- Strong experience working directly with agencies (creative, digital, media, CX, or transformation agencies), ideally across multiple EMEA markets.
- Proven track record of building and scaling integrated agency partner marketing programs in collaboration with global and regional teams.
- Experience managing regional marketing budgets, partner investments, and performance measurement frameworks.
- Background in SaaS, Martech, Digital Experience, or Enterprise Software environments is highly desirable.
Benefits
- Competitive compensation
- Comprehensive benefits
- Meaningful opportunities for career growth
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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