Marketing Manager responsible for Inbound Marketing and digital customer journeys using HubSpot. Seeking a skilled marketer with a strong B2B background in Germany.
About the role
- SVP, Marketing Technology leading marketing tech initiatives to boost non-QM lending. Requires expertise in digital platforms and strategic marketing in the mortgage industry.
Responsibilities
- Define and own the Marketing Technology vision to support aggressive non-QM loan production growth targets in the B2B space
- Partner with executive leadership, sales, and operations to align MarTech investments with business goals, sales enablement, and channel expansion
- Serve as the primary champion for digital transformation in marketing and partner engagement
- Lead or advance the integration and optimization of marketing technology platforms (CRM, marketing automation, partner portals, data enrichment tools, content management, and SEO/SEM platforms, etc.)
- Oversee lead management systems and ensure seamless integration with CRM and other loan production systems
- Drive personalization, segmentation, and targeting strategies for wholesale brokers, correspondent lenders, and loan originators
- Develop and deploy marketing campaigns that educate and attract mortgage brokers and lenders to non-QM products, including DSCR, bank statement, asset depletion, and 2nd lien loans
- Leverage data analytics to identify growth opportunities in underserved segments and geographies
- Partner with product and sales teams to create digital sales enablement tools specific to non-QM lending
- Establish a marketing analytics framework to measure lead quality, conversion rates, cost per funded loan, and marketing ROI
- Implement AI and predictive analytics to forecast pipeline performance and optimize channel spend
- Drive A/B testing and performance optimization across digital assets and campaigns
- Build, mentor, and inspire a high-performance marketing technology team
- Foster a culture of innovation, agility, and data-driven decision-making
- Provide leadership in change management as new tools and processes are implemented
Requirements
- 6+ years of marketing leadership experience
- A minimum of 5 years in the mortgage industry, with at least 2 years preferred in a non-QM or non-agency lending environment
- Proven track record in B2B mortgage marketing technology strategy and execution
- Expertise in CRM systems (Salesforce), marketing automation platforms, and advanced analytics tools
- Experience implementing AI and machine learning tools for marketing and sales enablement in mortgage
- Knowledge of compliance and regulatory considerations for mortgage marketing (RESPA, UDAAP, TCPA, etc.)
- Strong understanding of wholesale and correspondent mortgage channels
Benefits
- Comprehensive health insurance starting on day one of employment
- Generous employer-matched 401(k) plan
- Competitive maternity and paternity leave
- Personalized Time Off for What Matters
- Philanthropy Committee that creates charitable initiatives
- Mentorship opportunities for career development
- Exclusive discounts on travel, tech, pets, legal, and more
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