Product Manager driving growth through marketing strategies for Immunoassay products at Beckman Coulter Diagnostics in India. Collaborating with sales and clients to enhance product impact.
Responsibilities
Develop and execute marketing strategies for Immunoassay products, manage sales budgets, monitor performance against forecasts, and identify new business opportunities to drive overall growth and market share.
Coordinate market research, gather competitor data, analyze competitive activities, and create tools to counter them, ensuring maximum capture of market intelligence.
Contribute to product improvement, develop and monitor product strategies, analyze sales data, and create long-term, quarterly, and monthly product forecasts.
Provide scientific marketing support through CME's, hospital programs, and publications, while collaborating with internal teams (sales, L&D, service) and regional marketing to align strategies and resolve key issues.
Conduct product training for both internal associates and external clients, and cultivate strong business relationships with customers and key experts.
Requirements
Degree or equivalent in Med Tech, healthcare, biotech or Science-related subject.
Preferred 10 years experience in IVD industry with at least 5 years’ technical and marketing experience in Immunoassay (product management, sales, application).
Well versed with Immunoassay market dynamics with established track record of initializing and implementing successful marketing strategies.
Ability to engage and influence team members, cross-functional peers, customers and dealers.
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