Director of Media & Advertising driving business growth through brand strategy and campaign execution at American Family Insurance. Leading agency relationships and cross - functional collaboration for integrated marketing.
About the role
- Head of Digital Merchandising & Strategy for One Kings Lane, focusing on digital merchandising and brand performance. Leading teams in a fast-paced, high-growth environment.
Responsibilities
- Own and Elevate Digital Merchandising
- Lead the end-to-end digital merchandising vision for One Kings Lane assortment strategy, curation, product storytelling, content alignment, and onsite experience.
- Plan and optimize categories, SKU mix, pricing, and lifecycle management to ensure a compelling and profitable assortment.
- Ensure the site reflects best-in-class merchandising standards with a focus on conversion, revenue per visit, and visual excellence.
- Shape the Site Experience & Creative Execution
- Own the look, feel, and performance of the site—homepage, PLP, PDP, navigation, taxonomy, search, and UX improvements.
- Partner with Engineering, Product, Creative, and Marketing to bring new site features to life, improve layouts, fix issues, and enhance creative presentation.
- Ensure imagery, copy, layout, and creative assets are elevated and consistent with brand standards.
- Leading and Modernizing Team
- Lead and mentor a team blending creative, analytical, and technical merchandising skills.
- “Lead by doing” hands-on with site updates, content QA, and merchandising optimization.
- Create clarity, streamline workflows, and eliminate low-value tasks through automation or better tooling.
- Vendor, Portfolio & Partner Leadership
- Maintain and optimize a high-value vendor portfolio—contract terms, co-op strategy, cost negotiations, vendor segmentation, and performance management.
- Leverage vendors strategically for product development, exclusive assortments, and margin expansion opportunities.
Requirements
- 7-10 years in digital merchandising, category leadership, e-commerce, or GM/strategy roles; ideally with start-up or high-growth brand experience.
- Proven track record owning revenue, site performance, and merchandising strategy at scale.
- Strong command of analytics, financial modeling, revenue forecasting, SEO fundamentals, and digital performance dashboards.
- Proficiency with merchandising and data platforms (PIM, DMP, NetSuite, CHUB, Bynder, Google Analytics, SEO tools).
- Ability to operate like a product leader: defining problems, prioritizing the roadmap, using insights to drive decisions.
- Hands-on leader who thrives in a fast-paced, high-growth environment.
- Strong cross-functional communicator who can influence executives and collaborate with marketing, operations, finance, and product.
- Passion for home, design, and customer experience.
Benefits
- Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.
- AI-First Skill Building: Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry.
- Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.
- Competitive benefits: Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companies.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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