Marketing Professional for Europe at Aleph Group focusing on executing B2B initiatives. Collaborating with teams to enhance brand presence across European markets.
About the role
- Marketing Specialist overseeing marketing campaigns for a Quebec general construction company. Focusing on brand development and engagement across Canadian and American markets.
Responsibilities
- Reporting to the Vice President, Administration, propose and design marketing and advertising campaigns
- Develop, manage and optimize marketing campaigns across multiple platforms
- Build business relationships with marketing agencies
- Serve as the primary communicator to build consensus among stakeholders
- Conduct competitive intelligence and analyze marketing campaign performance
- Contribute to the development of the marketing budget
- Establish a marketing/advertising calendar
- Develop marketing assets to support campaigns
- Act as project manager for global marketing initiatives
- Maintain an engaging web presence for the target audience
Requirements
- Bachelor's degree in Business Administration, preferably with a specialization in Marketing
- Minimum of 8 years' experience designing and deploying targeted marketing and advertising initiatives
- Essential — Exceptional writing skills in both French and English (10/10)
- Essential — Experience interacting with external marketing & advertising agencies or graphic design vendors
- Asset — Professional background in B2B content marketing
- Asset — Experience leading website modernization initiatives
- Excellent understanding of the modern digital environment and ecosystem, including social media
- Professional exposure to marketing and advertising best practices
- Preferably — experience covering a large territory (Canadian or, preferably, North American or international)
- Strong proficiency with the Microsoft Office suite
- Familiarity with layout/design software and mass email/marketing platforms
- Knowledge of Google Analytics
Benefits
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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