Hybrid Marketing Specialist

at Aleph Group, Inc

• Job title: Marketing Specialist
• Job type: Contract
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sofia, Bulgaria

About the role

• Marketing Professional for Europe at Aleph Group focusing on executing B2B initiatives. Collaborating with teams to enhance brand presence across European markets.

Responsibilities

• Support the regional strategy and contribute to building the presence and awareness of Aleph and its priority partners across European markets.
• Coordinate project timelines and asset delivery while working closely with the Regional Marketing team, the Global Marketing team, and cross-functional partners in sales and communications.
• Manage regional and local execution of marketing initiatives to engage the local advertiser communities regularly: Events, content, case studies, email marketing, swag, sales material, direct mailers etc.
• Ensure marketing activities are aligned with the overall global marketing strategy, as well as Regional Director and Country Manager’s strategy.

Requirements

• Familiarity with the Digital Advertising Ecosystem: Understanding of digital advertising, ad tech platforms, and key components of data-driven marketing.
• Working Knowledge of B2B Marketing: Experience supporting B2B marketing initiatives within a digital landscape, ideally in the advertising or technology sector.
• Data Analysis & Measurement Support: Demonstrated ability to assist in the analysis of campaign performance metrics and support efforts to gather data for optimization and ROI reporting.
• Content Adaptation Skills: Ability to adapt and localize existing marketing narratives and content (case studies, blog posts, social media copy) for specific B2B audiences.
• Collaboration Experience: Experience managing co-marketing campaigns and activities involving external partners or vendors.
• Local Market Awareness: Ability to quickly adapt communication and execution plans to different local markets, showing sensitivity to cultural nuances.
• Clear Communication Skills: Strong ability to communicate clearly and professionally, both verbally and in writing, when interacting with internal and external stakeholders.
• Event Coordination: Experience coordinating logistical elements for events or webinars (virtual and in-person), including managing vendor needs, supplies, and timelines.

Benefits

• Flexible work arrangements
• Professional development opportunities