Performance - oriented Online Marketing Manager creating data - driven marketing campaigns for Cleo & You GmbH. Focused on enhancing customer journeys and optimizing performance metrics in a hybrid work environment.
About the role
- Strategic Google Display Marketing Specialist leading performance campaigns in a fast-growing e-commerce startup. Collaborating on creative strategies and optimizing the user journey for multiple brands.
Responsibilities
- Own Display & Native Growth: Lead performance campaigns end-to-end, including planning, execution, and scaling across Google Display and Native channels.
- Drive Creative Strategy: Develop and iterate on creative concepts, testing variations in hooks, angles, formats, and messaging to stop the scroll.
- Optimize the Full Funnel: Collaborate with creative, CRO, and funnel teams to improve advertorials, pre-sells, landing pages, and conversion flows to boost AOV and conversion rates.
- Master Audience Intelligence: Build and implement advanced audience strategies, utilizing custom segments, affinity, in-market, remarketing, and lookalikes.
- Execute Structured Testing: Build and run structured A/B tests across creatives, audiences, bidding strategies, and funnel steps to unlock new growth.
- Data-Driven Decision Making: Monitor and interpret key metrics (ROAS, CPA, CVR, MER, LTV) to guide decisions, utilizing high-quality tracking via GA4 and GTM.
- Manage Account Health: Handle channel-specific bidding, placement strategies, exclusions, and brand safety controls to ensure profitable spend.
- Drive Performance Max: Manage PMax strategies with a heavy emphasis on asset group optimization and audience signals.
Requirements
- 3+ years of proven experience with Google Ads, with a strong specialization in Display and/or PMax creative optimization.
- Creative-First Mindset: Deep experience with creative testing frameworks, banner/responsive creatives, and collaborating with design teams.
- Funnel Expertise: Experience working with advertorials, pre-sell pages, landing pages, and understanding how to optimize the post-click experience.
- Technical Proficiency: Strong command of GA4, Google Tag Manager, enhanced conversions, and custom event tracking.
- E-commerce Fluency: A strong understanding of e-commerce metrics (ROAS, CPA, AOV, MER, LTV) and how they interact.
- Analytical Skills: Ability to interpret data to find audience opportunities and competitor trends.
- Holistic Knowledge: Solid working knowledge of Search, Shopping, and YouTube to understand the broader ecosystem.
- Communication: Clear communication skills and the ability to collaborate across creative, CRO, design, and product teams.
- *Experience with D2C subscription-based funnels or Native/Push advertising platforms (e.g., Taboola, Outbrain) is a strong plus.*
Benefits
- Private health insurance for your well-being;
- Creative freedom and fast feedback loops — your ideas truly matter here;
- Hybrid work model;
- Beautiful office in Senatorių Pasažas, Vilnius Old Town — an inspiring place to work;
- Always-stocked fruits, healthy snacks & best coffee in the office;
- Annual training & development budget to support your growth and education;
- Periodic teambuildings with a dedicated team budget;
- A friendly, supportive team that genuinely wants you to succeed and thrive :)
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