Senior Integrated Marketing Manager overseeing global brand partnership campaigns for Hotels.com. Leading strategy and execution while collaborating with multiple teams and ensuring operational excellence.
About the role
- Senior Personalization Marketing Manager at 1-800 Contacts leading data-driven personalization efforts. Collaborating with teams to enhance customer data and improve the customer journey.
Responsibilities
- Identify opportunities to leverage customer data—including zero-party data, behavioral and engagement data, customer consumption signals, and customer support interaction data—to execute personalization strategies and inform predictive models
- Develop and execute a roadmap to enhance customer data within our CDP and marketing automation platforms to drive retention, cross-sell, and personalization
- Organize and prioritize work queues across product, marketing operations, and data engineering teams to execute the personalization roadmap
- Partner with data engineering and other marketers to supply reinforcement learning models with data to drive better outcomes
- Identify and unlock opportunities to build a more personalized customer journey and expand personalization capabilities across marketing channels and storefronts
Requirements
- 5+ years in digital marketing with a strong emphasis on personalization
- 3+ years leading cross-functional, collaborative projects to improve customer experiences using first- and zero-party data
- Experience with machine learning and predictive models strongly preferred
- Deep experience with marketing automation platforms and analytics tools
- Sharp attention to detail and a passion for building thoughtful, customer-first strategies
- Strong collaborative mindset with a desire to partner across teams and functions
- Innovative spirit and a bias for action—you see what's possible and make it happen
Benefits
- Free eye exams for your entire family
- Deep discounts on lenses, glasses, and other services
- Amazing healthcare coverage
- 401(k) match
- Flexible PTO
- Tuition reimbursement program
- In-house restaurant with highly discounted meals (Steak dinner under $6)
- Free snacks, ice cream, and drinks every day
- Full onsite gym
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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