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Marketing Leader for Grid Systems Integration analyzing market research and supporting strategic decision making. Responsible for managing medium - sized sales territories while maintaining competitiveness in various markets.
About the role
- Vice President of Customer Relationship Marketing at Highmark Health leading member activation and retention. Driving data-driven CRM strategies across diverse portfolio of health businesses.
Responsibilities
- Develop and champion a comprehensive, multi-year CRM strategy and roadmap aligned with Highmark Health's strategic objectives.
- Drive organizational alignment and establish clear KPIs for activation and engagement rates.
- Direct the strategy and execution of CRM operations, overseeing the entire campaign lifecycle.
- Lead the integration of campaign performance data with enterprise analytics.
- Mentor and inspire a high-performing team of CRM strategists and campaign operators.
- Direct the development of deep customer insight-based campaign journeys across numerous channels.
- Partner closely with MarTech, in-house agency, Product, and Health Experience teams for seamless execution.
Requirements
- Minimum of 15 years of progressive leadership experience in marketing, Customer Relationship Management (CRM), digital marketing, or related fields.
- At least 7-10 years of experience in senior leadership roles, managing teams of 10 or more direct and indirect reports.
- Strong experience in regulated industries such as healthcare, financial services, or other highly complex sectors.
- Demonstrated expertise in leading and optimizing CRM operations, including campaign management, performance analysis, and data-driven optimization cycles.
- Proven track record of success in developing and executing data-driven CRM strategies that drive measurable business results.
- Demonstrated expertise in leveraging scaled CRM systems (e.g., Salesforce, Salesforce Marketing Cloud).
- Strong understanding of digital engagement channels and experience with digital health products or services.
- Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
- Master's degree (e.g., MBA, Master's in Marketing, Data Science) is highly valued, but extensive relevant career experience can be substituted.
Benefits
- Health insurance
- 401(k) matching
- Flexible work arrangements
- Paid time off
- Professional development opportunities
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