Hybrid PPC Account Director

Posted last month

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About the role

  • Paid Media Account Director leading PPC strategy and client relationships at Croud. Responsible for developing and executing effective paid media strategies for key clients.

Responsibilities

  • Lead paid media strategy across accounts, ensuring alignment with client business goals
  • Apply Croud’s paid media proposition in a tailored, results-driven way
  • Identify growth opportunities through new channels, innovations, and platform updates
  • Collaborate with SEO, Creative, Analytics, and wider teams to ensure integrated marketing
  • Build strong, senior client relationships and act as their strategic advisor
  • Lead strategic planning, performance reviews, and growth conversations
  • Proactively identify and pitch organic growth opportunities that deliver client value
  • Anticipate challenges and manage expectations with clarity and professionalism
  • Manage, mentor, and empower a team of paid media specialists
  • Set clear goals, delegate effectively, and support team development
  • Ensure smooth execution, optimization, and reporting of all campaigns
  • Manage budgets with accuracy and accountability to drive ROI
  • Translate data into clear insights and impactful client recommendations

Requirements

  • Degree level education or relevant equivalent experience
  • In-depth demonstrable experience in PPC advertising
  • Excellent communication, organisation, and presentation skills
  • A mathematical and analytical mind
  • Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
  • Proven track record of working to deadlines
  • The ability to autonomously identify opportunities, generate ideas and formulate strategies
  • Extensive line management experience, mentoring & training
  • Proven experience in client expectation management roles and situations, able to manage and direct client expectations

Benefits

  • Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
  • 25 days holiday a year
  • Discretionary annual performance based incentive
  • Sale commission
  • Recruitment referrals bonus
  • Health & Wellbeing contribution
  • 2 Recharge Days each holiday year
  • Ride to Work scheme
  • Railcard Season Ticket loan
  • Home office chair and home office screen
  • Free fruit, breakfast cereals, snacks and tea & coffee in the office
  • Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
  • Life insurance and income protection
  • Medical Cash Plan
  • Pension
  • Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
  • IPA Membership
  • Peer to peer recognition scheme 'bonusly'
  • Team off-sites/regular socials
  • Year-round holiday parties
  • Flexible working options
  • Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers

Job title

PPC Account Director

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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