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About the role
- Managing Partner for Croud leading a dedicated Client Team in digital marketing. Strategic client management ensuring successful outcomes and financial performance.
Responsibilities
- Develop and maintain strong, long-term, and mutually beneficial client relationships at the C-suite level (or equivalent) with your key clients.
- Proactively identify and address client needs and challenges, anticipating future requirements.
- Lead and win client pitches, and cross-selling opportunities within your Client Team.
- Work with other senior leaders in your triumvirate to balance the right approach to ensure successful outcomes.
- Deliver budget and drive revenue growth, profitability, and client satisfaction across the entire client portfolio as per commercial KPI’s shared.
- Build and maintain strong client relationships based on trust and credibility.
- Act as the primary escalation, alongside exec sponsor, for all client issues within your portfolio.
- Challenge client assumptions and provide strategic guidance on their digital marketing strategies.
- Drive client-centric solutions that exceed expectations and deliver tangible business value.
- Guide and mentor team members within the Client Team, including Planning Directors, Channel Strategy Directors, Project Managers, and wider teams, remove roadblocks and facilitate internal collaboration.
- Foster a high-performing, collaborative, and inclusive team culture.
- Ensure effective communication, coordination, and knowledge sharing across all departments within the Client Team.
- Influence and shape the composition of agency teams to best serve client needs.
- Identify and address training needs within the Client Team to enhance team skills and capabilities.
- Develop and execute strategic plans for client growth and business development within the Client Team.
- Conduct regular reviews of client performance, identifying areas for improvement and opportunities for optimisation.
- Analyse market trends and competitive landscapes to identify new growth opportunities.
- Develop and implement strategies to drive revenue growth, profitability, and client satisfaction.
- Oversee all financial aspects of the Client Team working closely with the finance leads, including budgeting, forecasting, and invoicing.
- Drive profitability and maximise margins across all client engagements.
- Ensure the financial health and sustainability of the Client Team.
- Analyse data to understand the financial implications of decisions and track key performance indicators (KPIs).
- Ensure efficient and effective delivery of your Client Team in order to hit target KPIs.
- Implement best practices, streamline processes, and drive operational efficiency.
- Ensure compliance with all agency policies and procedures.
- Maintain open and transparent communication with the wider Croud business, including channel heads, the growth team, and the Exec.
- Actively participate in agency-wide initiatives and contribute to the overall success of Croud.
- Foster strong relationships and communication across all internal teams.
- Be a champion of Croud's values and culture, fostering a positive and inclusive work environment.
- Represent Croud with integrity and professionalism both internally and externally.
- Drive continuous improvement within the agency based on client feedback.
- Contribute to the overall development of the agency's service offerings.
Requirements
- 10+ years of proven success in digital marketing, with a strong emphasis on client management, business development, and leadership.
- Deep understanding of the digital marketing landscape, including paid media, SEO, social, content, and emerging technologies.
- Proven track record of driving revenue growth, profitability, and client satisfaction.
- Strong leadership, communication, and interpersonal skills with the ability to influence and inspire others.
- Excellent client relationship management at the most senior levels, negotiation, and presentation skills.
- Strong analytical and problem-solving skills with the ability to analyse data and make data-driven decisions.
- Experience in managing budgets, P&L statements, and forecasting.
- A passion for digital marketing, a proactive and entrepreneurial spirit, and a desire to stay ahead of industry trends.
- Strong strategic thinking and industry knowledge with the ability to anticipate future trends.
- A mathematical and analytical mind with strong quantitative skills.
- A self-starter with an entrepreneurial spirit able to demonstrate innovation and initiative.
Benefits
- Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
- 25 days holiday a year
- Discretionary annual performance based incentive
- Sale commission
- Recruitment referrals bonus
- Health & Wellbeing contribution
- 2 Recharge Days each holiday year
- Ride to Work scheme
- Railcard Season Ticket loan
- Home office chair and home office screen
- Free fruit, breakfast cereals, snacks and tea & coffee in the office
- Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
- Life insurance and income protection
- Medical Cash Plan
- Pension
- Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
- IPA Membership
- Peer to peer recognition scheme 'bonusly'
- Team off-sites/regular socials
- Year-round holiday parties
- Flexible working options
- Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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