Product Marketing Manager at Wella Company responsible for product innovation and marketing strategies for OPI brand. Collaborating with cross - functional teams to drive business results and brand awareness.
About the role
- Technical Product Marketing Manager at Corsearch building brand protection solutions. Responsible for Go-to-Market strategies and translating technical data for market evidence.
Responsibilities
- Own the end-to-end GTM strategies for our core offering, Zeal 2.0, and our innovation hub, the Corsearch LABS.
- Take raw performance data from product/engineering leadership and translate it into "irrefutable evidence" that backs our market story.
- Drive content strategies that move the market away from vanity metrics and toward hard, business-impactful data that proves the superiority of our AI and technology.
- Ensure every technical asset reinforces the broader "Unified Narrative" defined by leadership.
- Develop a marketing plan for the products you support in conjunction with our marketing team.
- Create and maintain the foundational sales and customer success collateral.
- Collaborate with the sales team to synthesize technical competitive findings into actionable positioning strategies.
- Develop and equip internal teams with the narratives and data required to secure budget and prove success to client C-Suites.
- Establish a framework for feeding market insights back into the Product and Tech teams to influence the roadmap.
Requirements
- 5+ years of product marketing experience, preferred in Brand Protection, with at least 2 years of experience in a market-facing role
- Demonstrated GTM experience and expertise, managing complex product launches and the full GTM lifecycle
- Exceptional ROI-tracking skills and the ability to define data-fluent KPIs and success metrics.
- Comfortable speaking with engineers.
- Possess the ability to grasp complex concepts and simplify them without losing technical accuracy.
- Familiar with marketing tools such as Marketo, Pardot and Omniture, and Google Analytics.
- You excel at turning the "Story Arc" and "Vision" into tangible deliverables (decks, one-pagers, technical briefs).
- Exceptional ROI-tracking skills, able to prove what is, or isn’t, working
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties.
- Team player! Must be a solid writer.
- Bachelor’s degree in business or marketing; or equivalent work experience.
Benefits
- Health insurance
- 401(k) matching
- Flexible work arrangements
- Professional development opportunities
- Paid time off
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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