Growth Business Owner focusing on retention and expansion for NordVPN products. Leading strategy for revenue growth through customer acquisition and collaboration across teams.
About the role
- Sr. Growth Lead at Novacard optimizing user acquisition and retention strategies in fintech industry. Leading cross-functional initiatives for growth and data-driven marketing.
Responsibilities
- Diseñar e implementar estrategias de crecimiento en adquisición, activación, retención, referidos y monetización.
- Definir metas claras por etapa del funnel y optimizar la experiencia de usuario para incrementar conversiones.
- Construir y gestionar dashboards y KPIs de crecimiento.
- Liderar A/B tests y experimentos multivariantes en producto y marketing.
- Formular hipótesis, ejecutar tests, analizar resultados y documentar aprendizajes.
- Crear estrategias de CRM: onboarding, reactivación, programas anti-churn.
- Alinear objetivos entre Producto y Marketing e impulsar iniciativas conjuntas.
Requirements
- +3 años en Growth Marketing / Growth Product o Lifecycle Marketing.
- Experiencia demostrable en growth loops, experimentación y marketing basado en datos.
- Conocimiento profundo de métricas de crecimiento: CAC, LTV, funnels, cohortes, churn.
- Inglés avanzado (conversacional y escrito).
- Experiencia trabajando con equipos de Producto, Data & Performance.
- Excel/Google Sheets avanzado y herramientas de CRM, analytics y A/B testing.
- Deseable: Experiencia en fintech, banca digital o startups de alto crecimiento.
- Conocimiento de herramientas como Mixpanel, Braze, HubSpot, Segment, Looker, GA4, etc.
- Experiencia liderando equipos de growth, lifecycle o marketing digital.
Benefits
- Esquema híbrido en CDMX.
- Sueldo competitivo: $100,000–$130,000 MXN brutos.
- Beneficios superiores a los de la ley.
- SGMM.
- Vales de despensa.
- Rol estratégico con alto impacto en crecimiento del negocio.
- Cultura de autonomía, aprendizaje continuo y ejecución rápida.
- Equipo multicultural y ambiente startup.
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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