Hybrid Growth Marketing Manager

at Avvoka

• Job title: Growth Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, London, United Kingdom

About the role

• Growth Marketing Manager driving demand generation and marketing optimization at legaltech startup Avvoka. Collaborate with cross-functional teams to implement marketing strategies for growth and measurable outcomes.

Responsibilities

• Plan, execute, and optimise paid campaigns across channels including LinkedIn, Google Ads, and sponsored content - targeting legal and enterprise buyers.
• Manage campaign budgets and continuously improve cost-per-lead, cost-per-opportunity, and return on ad spend.
• Test new channels, audiences, and creative formats - always looking for the next lever that moves the needle.
• Own the marketing funnel from first touch to qualified opportunity - identifying drop-off points and running experiments to improve conversion at every stage.
• Build and optimise landing pages, lead capture forms, and nurture sequences that turn interest into pipeline.
• Work closely with Sales to define lead scoring, handoff processes, and feedback loops that improve lead quality over time.
• Bring a growth hacker’s mindset to everything - run A/B tests on messaging, creative, landing pages, CTAs, and email sequences.
• Maintain a structured experimentation log: hypothesis, test design, results, and learnings - so the team builds institutional knowledge.
• Champion a culture of testing and learning across the wider Marketing team, sharing what works and what doesn’t.
• Build and manage automated email nurture programmes that guide prospects through the buyer journey - from awareness to demo request.
• Segment audiences and personalise messaging based on persona, industry, and engagement signals.
• Own marketing performance reporting - tracking pipeline contribution, channel effectiveness, and campaign ROI.
• Build dashboards and reporting frameworks that give the CMO and wider team clear visibility on what’s working.
• Use data to prioritise effort, kill underperforming campaigns quickly, and double down on what’s driving results.
• Use AI tools like Claude as part of your daily workflow - for ad copy generation, audience research, landing page copy, email sequences, and campaign ideation.
• Stay current on emerging growth marketing tools and techniques, bringing new ideas and efficiencies to the team. Help the wider Marketing team adopt AI-assisted workflows where they can accelerate output without sacrificing quality.

Requirements

• 3-5+ years of experience in growth marketing, demand generation, or performance marketing within B2B SaaS
• A proven track record of building and optimising paid acquisition campaigns - particularly on LinkedIn and Google Ads
• Strong analytical skills - you’re comfortable with marketing analytics platforms, attribution models, and funnel metrics
• Experience with marketing automation tools (e.g. HubSpot, Marketo, Pardot) and CRM systems
• A genuine experimentation mindset - you default to testing rather than assuming, and you can point to experiments you’ve run and what you learned.
• Proficiency using AI tools (e.g. Claude, ChatGPT) as part of a marketing workflow - for copy, research, and ideation.
• Comfort working cross-functionally with Sales, Product Marketing, and Content teams.

Benefits

• Private health insurance through VitalityHealth (post-probation), including discounted gym memberships
• Access to WeWork amenities (coffee, community events, modern workspaces)
• Summer Fridays - finish early every other Friday in July and August
• Monthly socials and quarterly team events
• Annual learning and development budget
• Home office IT allowance
• 25 days’ annual leave plus public holidays
• Company pension scheme
• Right to request flexible working arrangements