Analista de Mídia involved in media planning and campaign optimization at Convert agency. Requires experience in digital media platforms and report generation.
Responsibilities
Development of media plans;
Management and control of the company's and/or clients' budgets;
Monitoring key KPIs and recommending campaign optimizations as needed;
Preparation of reports in Excel and PowerPoint;
Client communication;
Competitor research and a strategic mindset in defining target audiences and segments;
Managing and executing tactical planning together with the execution team (performance and platforms);
Ongoing monitoring, adjustments, and generation of insights throughout campaigns;
Budget tracking and billing;
Requirements
Proficiency in Excel and PowerPoint for creating and presenting reports;
Knowledge of Google Analytics and digital media platforms: Google Ads, DV360, Facebook Business Manager, Twitter Ads, LinkedIn Ads, Verizon, etc.;
Understanding of the media market, ad formats, and specifications;
Experience with media buying;
Knowledge of programmatic media;
Hands-on experience tracking results, KPIs, reporting, analysis, and optimization;
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