MM
Marsh McLennanSmall Business Insurance Analyst
Marketing Analyst guiding insurance clients with market intelligence and creative coverage solutions. Maintaining relationships with carriers and ensuring proper submissions for clients' needs.
About the role
- Partner with marketing and business stakeholders to understand measurement goals and translate them into actionable analytics plans
- Query and transform marketing data using SQL and BigQuery; develop dashboards and models in Looker (LookML) to support ongoing reporting
- Measure and analyze campaign performance across channels (email, digital, social, web) to uncover trends, opportunities, and optimization areas
- Develop and maintain key marketing KPIs and ensure reporting supports data-driven decision-making
- Execute ad hoc analyses and provide recommendations to improve campaign targeting, messaging, and performance
Requirements
- 3+ years of experience in marketing analytics
- Hands-on experience with SQL (required)
- Familiarity with BigQuery and Looker (or a willingness to learn LookML modeling)
- Knowledge of marketing KPIs, campaign performance metrics, and optimization techniques
- Experience with Adobe Analytics or Google Analytics
- Ability to interpret business questions and translate them into data-driven analyses
- Bachelor’s degree in Marketing, Business, Computer Science, Information Systems, or a related field
- Strong analytical and problem-solving skills with attention to detail
- Comfortable working with new technologies and learning on the go.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
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