About the role

Senior Digital Marketing Specialist responsible for managing digital campaigns and strategies supporting B2C marketing. Collaborates cross-functionally for education and revenue generation in the digital field.

Responsibilities

Reporting to the Manager, Consumer and Service Marketing, the role as Senior Digital Marketing Specialist is responsible for delivering Canadian digital plans supporting the Consumer (B2C).
The Sr. Digital Marketing Specialist drives channel choice, education, and revenue generation in the digital field.
The role has responsibilities for managing digital campaigns, content strategy, influencer strategy and social media strategy whilst adopting industry best practices to deliver engagement and response rates in line with objectives.
This role is important to the overall operational support of all consumer marketing efforts.
The position is team oriented, encourages collaboration and effective communication skills.
As we have an “online first philosophy”, knowledge of online channels and platforms is required.

Bachelor’s degree required preferably with focus in business or marketing.
Digital marketing experience including awareness of best practice, setting up new digital channels and processes in alignment with business strategies.
B2C experience preferred.
Minimum 3 years’ experience in paid digital marketing, marketing analytics, content marketing, & email marketing experience, preferably in a related industry.
Experience in creative development and copywriting with strong knowledge of Photoshop and InDesign.
Experience of digital marketing ranging from SEO/SEM, PPC, Email databases and organic and paid social media.
Analytical experience to drive customer journey, engagement, and lead conversion rates.
Excellent communicator; Proficient in Microsoft Office applications including Word, Excel, and PowerPoint, salesforce.com; Google Analytics; Photoshop; Eloqua.
Bilingual preferred.
A passion to make a difference, and to take consumer marketing to the next level.

Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy.
Access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events.
RRSP plan with company match and financial planning services to help you secure your future.
Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
A supportive work environment where everyone feels valued, and has a sense of belonging. Participate in team-building activities, volunteer opportunities, and company-sponsored events.
Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way.