Hybrid Media Planning Manager

at Coles Group

• Job title: Media Planning Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Hawthorn East, Australia

About the role

• Media Planning Manager at Coles 360 leading media strategies and executing campaigns through multiple channels. Collaborating with creative and marketing teams to optimize media plans and drive impact.

Responsibilities

• Develop and implement media strategies aligned with marketing objectives and target audience demographics.
• Analyse market trends and consumer behaviour to optimize media plans.
• Build and maintain strong relationships with media vendors to secure competitive pricing and added-value opportunities.
• Negotiate media buys, pricing, and placement scheduling with vendors.
• Conduct research to identify target audiences and media consumption habits.
• Refine media strategies using demographic data and market research.
• Monitor and analyse campaign performance, providing actionable insights and recommendations.
• Utilise analytics tools to track KPIs and measure campaign effectiveness.
• Collaborate with creative teams to ensure ad formats and placements align with media strategies.
• Stay current on industry trends, emerging technologies, and new media opportunities.
• Recommend innovative media solutions to enhance campaign impact

Requirements

• Required Experience with Sponsored Products, Onsite Display, Offsite Media, and In-Store Media.
• Strong leadership and management skills.
• Proficiency in Excel and media planning tools/software.
• Excellent relationship-building and communication skills.
• Initiative-driven, forward-thinking, resourceful, and curious.
• Ability to work cross-functionally across departments.
• High degree of digital and media savvy, with enthusiasm for emerging trends.

Benefits

• Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
• Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
• Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
• Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
• Opportunities for learning and development: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
• Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
• Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.