Hybrid Marketing Manager

at Cogna Educação

• Job title: Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Marketing Manager responsible for higher education brand strategies in a leading education organization. Driving brand growth and competitive positioning to impact student outcomes and business success.

Responsibilities

• Definition and evolution of the strategic positioning of the higher education brand portfolio with the Board of Directors and senior leadership;
• Leadership of the brand portfolio within the business, responsible for the brand growth roadmap;
• Definition of competitive differentiators based on research and market data;
• Interface with product, experience and academic teams to drive brand development plans, ensuring end-to-end delivery of differentiators;
• Leadership of 360° campaigns across the entire brand portfolio, coordinating channels and touchpoints to amplify strategic messages and drive revenue growth;
• Management of strategic partnerships with media outlets, celebrities and large-scale media partners with significant reputational impact;
• Budget and ROI management;
• Brand governance and management of brand assets;
• Team leadership and management of high-performance talent.

Requirements

• Proven experience managing highly relevant brands in their industries and leading large-scale communications campaigns.
• Strong track record in project management, budget control and timeline management.
• Skill in people management and collaboration within matrixed, cross-functional and multi-stakeholder teams.
• Data- and results-driven mindset.
• Deep ability to understand cultural and human behavior insights and translate them into actionable plans.
• Bachelor’s degree in Business Administration, Social Communication, Marketing or related fields;
• Postgraduate degree / MBA or specialization is desirable;
• Advanced English.

Benefits

• Profit sharing: celebrating results is part of the Cogna way.
• Meal or food allowance: provided via a flexible benefits card.
• Health insurance: a comprehensive health plan with dependent coverage and co-participation.
• Dental care: available to keep your smile healthy.
• Scholarships for undergraduate and postgraduate studies: access to our educational units for you and your dependents (spouse and children).
• Birthday day off: choose a day to relax and celebrate.
• SESC partnership: access to a range of opportunities to improve quality of life.
• Univers pharmacy partnership: discounts on a variety of medications.
• Corporate university: multiple learning paths and free courses in our corporate university to continue growing with us.
• Book discounts: purchase top titles from our publishers at a discount.
• Wellhub (Gympass): support to keep you active in your daily routine.
• Ninho Program: a program dedicated to our families expecting a new baby.
• Valoriza - Internal Recruitment Program: to accelerate your career through internal opportunities.