About the role

  • Senior Manager overseeing assets and experiences for Coca-Cola in the Caucasus and Central Asia. Leading marketing strategies to enhance brand engagement across multiple platforms and markets.

Responsibilities

  • Own and elevate assets and experiences across live, retail, and experiential solutions
  • Define local assets strategy, aligned with category and connection priorities
  • Lead planning, negotiation, and execution of brand assets
  • Elevate how brands show up in live experiences, events, and activations
  • Own retail and shopper experience design in partnership with commercial teams
  • Integrate technology, data capture, and personalization into experiences
  • Define and lead influencer and talent strategy
  • Identify and secure high-impact local sponsorships and partnership opportunities

Requirements

  • 8 years + of project management experience
  • Agency management experience
  • Experience in relevant marketing disciplines like creative strategy, connections, category/brand positioning
  • Experience leading complex projects leveraging Digital/Data/AI
  • Proven experience in managing influencers, talent, and/or creator ecosystems
  • Experience in developing and managing sponsorships or strategic partnerships (sports, entertainment, cultural platforms)
  • Strong understanding of culture, content, and consumer behavior
  • Ability to build and leverage relationships with key business partners

Benefits

  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Professional development opportunities

Job title

Senior Manager, Assets and Experience

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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