Senior Manager overseeing assets and experiences for Coca-Cola in the Caucasus and Central Asia. Leading marketing strategies to enhance brand engagement across multiple platforms and markets.
Responsibilities
Own and elevate assets and experiences across live, retail, and experiential solutions
Define local assets strategy, aligned with category and connection priorities
Lead planning, negotiation, and execution of brand assets
Elevate how brands show up in live experiences, events, and activations
Own retail and shopper experience design in partnership with commercial teams
Integrate technology, data capture, and personalization into experiences
Define and lead influencer and talent strategy
Identify and secure high-impact local sponsorships and partnership opportunities
Requirements
8 years + of project management experience
Agency management experience
Experience in relevant marketing disciplines like creative strategy, connections, category/brand positioning
Experience leading complex projects leveraging Digital/Data/AI
Proven experience in managing influencers, talent, and/or creator ecosystems
Experience in developing and managing sponsorships or strategic partnerships (sports, entertainment, cultural platforms)
Strong understanding of culture, content, and consumer behavior
Ability to build and leverage relationships with key business partners
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