Head of Brand & Communications Planning leading strategic marketing initiatives for Barclays UK. Collaborating across teams to implement effective brand-building communications and measurable marketing strategies.
Responsibilities
Develop and implement marketing strategies to promote brand, products, and services across various markets
Collaborate with product development, sales, and other departments
Develop compelling and targeted content for various marketing channels
Analyze data to make informed decisions and optimize marketing strategies
Manage the marketing budget, allocating resources to maximize ROI
Advise key stakeholders
Requirements
Experience working with large‑scale brands and planning complex, high‑visibility brand activities
Expertise in communications planning, spanning brand-building through to performance marketing and customer communications
Excellent stakeholder management
Proven experience influencing and working with senior leaders
Deep experience in comms planning and creative development
People leadership and performance management experience
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