Hybrid D2C Acquisition Analytics Consultant

at CNO Financial Group

• Job title: D2C Acquisition Analytics Consultant
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $89,100 - $133,700 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, United States

About the role

• Acquisition Analytics Consultant supporting sales and marketing teams through data analysis and reporting. Driving efficiency and improving marketing campaign performance using advanced analytics tools.

Responsibilities

• Tracking and analyzing results at a granular level across sales and marketing channels to inform and build forecasting models supporting advertising spend decisioning to maximize ROI.
• Modernizing and automating reporting outputs utilizing Denodo and Power BI and Excel where necessary while collaborating with two Sr. Analysts and serving as a SME for this activity.
• Supporting pilots by building automated workflows and serving as a SME for this activity across teams.
• Generating recommendations for A/B testing and experimentation to enhance campaign performance and identify the most effective strategies.
• Deliver actionable insights and recommendations to stakeholders, including senior management, to drive sales growth and improve efficiency.
• Collaborate with IT teams to maintain data quality and integrity as business processes are augmented and/or new applications and technologies are utilized.
• Applying statistical methods and predictive modeling techniques to identify trends, insights, and optimization opportunities, as well as to support sales planning initiatives.
• Conducting periodic in-depth analysis of consumer behavior while staying current with industry trends, emerging technologies, and best practices in acquisition marketing analysis.

Requirements

• A Bachelor’s degree in Data Science, Statistics, Finance, or a related field is required, or an equivalent of 8 years of experience in a related discipline.
• A minimum of 3-5 years of progressive experience in business analysis is required.
• Strong proficiency in data analysis and visualization tools such as Excel, Power BI, Business Objects, and Denodo.
• Experience with Power Automate supporting real-world business solutions and automation.
• Strong analytical skills, with expertise in statistical analysis tools and methodologies.

Benefits

• medical insurance
• dental insurance
• vision insurance
• 401(k) retirement plan with company match
• short-term & long-term disability insurance
• Paid time-off and corporate holidays
• paid parental leave
• company paid life insurance