Hybrid D2C Acquisition Analytics Consultant

Posted 17 hours ago

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About the role

  • Acquisition Analytics Consultant supporting sales and marketing teams through data analysis and reporting. Driving efficiency and improving marketing campaign performance using advanced analytics tools.

Responsibilities

  • Tracking and analyzing results at a granular level across sales and marketing channels to inform and build forecasting models supporting advertising spend decisioning to maximize ROI.
  • Modernizing and automating reporting outputs utilizing Denodo and Power BI and Excel where necessary while collaborating with two Sr. Analysts and serving as a SME for this activity.
  • Supporting pilots by building automated workflows and serving as a SME for this activity across teams.
  • Generating recommendations for A/B testing and experimentation to enhance campaign performance and identify the most effective strategies.
  • Deliver actionable insights and recommendations to stakeholders, including senior management, to drive sales growth and improve efficiency.
  • Collaborate with IT teams to maintain data quality and integrity as business processes are augmented and/or new applications and technologies are utilized.
  • Applying statistical methods and predictive modeling techniques to identify trends, insights, and optimization opportunities, as well as to support sales planning initiatives.
  • Conducting periodic in-depth analysis of consumer behavior while staying current with industry trends, emerging technologies, and best practices in acquisition marketing analysis.

Requirements

  • A Bachelor’s degree in Data Science, Statistics, Finance, or a related field is required, or an equivalent of 8 years of experience in a related discipline.
  • A minimum of 3-5 years of progressive experience in business analysis is required.
  • Strong proficiency in data analysis and visualization tools such as Excel, Power BI, Business Objects, and Denodo.
  • Experience with Power Automate supporting real-world business solutions and automation.
  • Strong analytical skills, with expertise in statistical analysis tools and methodologies.

Benefits

  • medical insurance
  • dental insurance
  • vision insurance
  • 401(k) retirement plan with company match
  • short-term & long-term disability insurance
  • Paid time-off and corporate holidays
  • paid parental leave
  • company paid life insurance

Job title

D2C Acquisition Analytics Consultant

Job type

Experience level

Mid levelSenior

Salary

$89,100 - $133,700 per year

Degree requirement

Bachelor's Degree

Location requirements

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