Retail Associate at Specsavers creating memorable customer experiences with eyecare and eyewear. Engaging customers and delivering personalized assistance in a retail setting.
About the role
- Acquisition Analytics Consultant supporting sales and marketing teams through data analysis and reporting. Driving efficiency and improving marketing campaign performance using advanced analytics tools.
Responsibilities
- Tracking and analyzing results at a granular level across sales and marketing channels to inform and build forecasting models supporting advertising spend decisioning to maximize ROI.
- Modernizing and automating reporting outputs utilizing Denodo and Power BI and Excel where necessary while collaborating with two Sr. Analysts and serving as a SME for this activity.
- Supporting pilots by building automated workflows and serving as a SME for this activity across teams.
- Generating recommendations for A/B testing and experimentation to enhance campaign performance and identify the most effective strategies.
- Deliver actionable insights and recommendations to stakeholders, including senior management, to drive sales growth and improve efficiency.
- Collaborate with IT teams to maintain data quality and integrity as business processes are augmented and/or new applications and technologies are utilized.
- Applying statistical methods and predictive modeling techniques to identify trends, insights, and optimization opportunities, as well as to support sales planning initiatives.
- Conducting periodic in-depth analysis of consumer behavior while staying current with industry trends, emerging technologies, and best practices in acquisition marketing analysis.
Requirements
- A Bachelor’s degree in Data Science, Statistics, Finance, or a related field is required, or an equivalent of 8 years of experience in a related discipline.
- A minimum of 3-5 years of progressive experience in business analysis is required.
- Strong proficiency in data analysis and visualization tools such as Excel, Power BI, Business Objects, and Denodo.
- Experience with Power Automate supporting real-world business solutions and automation.
- Strong analytical skills, with expertise in statistical analysis tools and methodologies.
Benefits
- medical insurance
- dental insurance
- vision insurance
- 401(k) retirement plan with company match
- short-term & long-term disability insurance
- Paid time-off and corporate holidays
- paid parental leave
- company paid life insurance
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